Emap is launching a national TV and radio advertising campaign to promote its weekly teen gossip magazine, Sneak.The month-long campaign, designed by Mother, begins later this week with targeted spots across digital and terrestrial TV channels. On air activity will run across Kiss, Big City, The Smash Hits Chart and Emap’s range of digital radio… Continue reading Emap Sneaks Phone Booths Into New National Ad Campaign
After months of debate and a string of eleventh hour amendments the Government’s long awaited Communications Bill has finally become law, signalling what could be the biggest shake-up of the media industry for decades.The Bill’s eight month passage on to the statute books was far from straight forward and it was feared that disagreements between… Continue reading Parliament Finally Green Lights Communications Act
BBC Worldwide has announced plans to close its Blue Peter magazine for five to eight year-olds, just over two years after its launch.The last issue of the 32-page title, which featured presenters from the UK’s longest running children’s TV show in a regular comic strip, as well as photo features, recipes and competitions, will be… Continue reading BBC Worldwide Calls Time On Blue Peter Magazine
BARB’s chief executive, Caroline McDevitt, has announced her intention to step down at the end of the year after five years in the job.During her time at BARB, McDevitt has overseen the implementation of a controversial new television audience measurement system and panel for the UK (see BARB Presents New Research System).Commenting on her departure,… Continue reading McDevitt To Step Down As Chief Executive Of BARB
Subscriber growth at BSkyB is set to beat consensus expectations when the group releases its full-year financial results on 11 August, according to Lehman Brothers analysts.The broker forecasts that Sky will add a further 128,000 customers to its digital satellite service, taking the total to 6.84 million. This growth prediction is at the top end… Continue reading Forecasts Suggest BSkyB Results Will Beat Consensus
Nahed Ojjeh, the wealthy Syrian investor who has built up a 10% stake in Cordiant Communications, has received a stern rebuke from the Takeover Panel for failing to declare her acquisitions in a prompt fashion.Cordiant is the subject of a takeover bid by WPP and in such instances, shareholders with a stake of more than… Continue reading Ojjeh Reprimanded Over Cordiant Dealings
Almost half of all Europeans are now connected to the internet, with 43% having ordered goods or services online within the last three months, according to the latest figures from Forrester Research.Also On MediaTel Insight Today…Maiden Sees Continuing Weak Conditions In First HalfFirst half revenue growth at UK outdoor advertising company, Maiden Group, is expected… Continue reading MediaTel Insight: Almost Half Of Europeans Are Online
Carlton and Granada were seen in the spotlight yesterday, improving by 2.24% and 1.04% respectively, following confirmation that the Government’s long awaited Communications Bill, which paves the way for the creation of a single ITV (see Draft Communications Bill Relaxes Cross Media Rules), had completed its passage through Parliament.However, the two ITV partners still need… Continue reading Sharewatch: Communications Bill Lifts ITV Partners
IPC’s NME has teamed up with MTV to create a new alternative chart show, due to launch next month.The daily NME Chart will be compiled by readers of the magazine and the channel’s viewers through an internet voting system. It will be presented by Zane Lowe and will feature breaking music news and exclusive premieres… Continue reading NME Teams Up With MTV To Launch Alternative Chart Show
DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product
