Almost half of all Europeans are now connected to the internet, with 43% having ordered goods or services online within the last three months, according to the latest figures from Forrester Research.Also On MediaTel Insight Today…Maiden Sees Continuing Weak Conditions In First HalfFirst half revenue growth at UK outdoor advertising company, Maiden Group, is expected… Continue reading MediaTel Insight: Almost Half Of Europeans Are Online
BSkyB was seen in focus yesterday, falling 2.05%, despite forecasts from the Lehman Brothers that it will announce a further 128,000 customers to its digital satellite service when its releases its full-year financial results next month (see Forecasts Suggest BSkyB Results Will Beat Consensus).Emap was also in the spotlight, with shares falling by 1.81% to… Continue reading Sharewatch: Growth Forecasts Fail To Lift BSkyB
Emap is launching a national TV and radio advertising campaign to promote its weekly teen gossip magazine, Sneak.The month-long campaign, designed by Mother, begins later this week with targeted spots across digital and terrestrial TV channels. On air activity will run across Kiss, Big City, The Smash Hits Chart and Emap’s range of digital radio… Continue reading Emap Sneaks Phone Booths Into New National Ad Campaign
After months of debate and a string of eleventh hour amendments the Government’s long awaited Communications Bill has finally become law, signalling what could be the biggest shake-up of the media industry for decades.The Bill’s eight month passage on to the statute books was far from straight forward and it was feared that disagreements between… Continue reading Parliament Finally Green Lights Communications Act
BBC Worldwide has announced plans to close its Blue Peter magazine for five to eight year-olds, just over two years after its launch.The last issue of the 32-page title, which featured presenters from the UK’s longest running children’s TV show in a regular comic strip, as well as photo features, recipes and competitions, will be… Continue reading BBC Worldwide Calls Time On Blue Peter Magazine
BARB’s chief executive, Caroline McDevitt, has announced her intention to step down at the end of the year after five years in the job.During her time at BARB, McDevitt has overseen the implementation of a controversial new television audience measurement system and panel for the UK (see BARB Presents New Research System).Commenting on her departure,… Continue reading McDevitt To Step Down As Chief Executive Of BARB
Advertisers are to be banned from making vague or misleading claims about food products under new European Commission rules proposed yesterday.The planned regulation will see the rules on labelling food “low fat” or “high fibre” tightened, and comments like “preserves youth” or “reduces stress” banned altogether, in an attempt to prevent consumers being mislead by… Continue reading Marketers Forced To Swallow New Rules On Food Ads
Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board.Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing for… Continue reading Active Value Running Out Of Options In Cordiant Saga
The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group.The research into “convergence” was carried out to asses how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and computers.The… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials
Bacardi Rum has launched a new £500,000 outdoor advertising push to support its current TV campaign featuring Vinnie Jones.The outdoor promotion begins later this month and will see over 1,200 six-sheets positioned at 12 key drinking hotspots throughout London, including Piccadilly Circus, Clerkenwell, Hoxton, Covent Garden and Islington.The initial campaign will be supported by activity… Continue reading Bacardi Rum Launches New Outdoor Ad Campaign
