IPC’s NME has teamed up with MTV to create a new alternative chart show, due to launch next month.The daily NME Chart will be compiled by readers of the magazine and the channel’s viewers through an internet voting system. It will be presented by Zane Lowe and will feature breaking music news and exclusive premieres… Continue reading NME Teams Up With MTV To Launch Alternative Chart Show
DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product
Advertisers have condemned the BBC’s decision to schedule its Fame Academy talent show against ITV’s new series of Pop Idol as a ‘flagrant abuse’ of its public service duty.The decision, which comes just days after the BBC said it would strive to be “richer and more ambitious” than the commercial sector (see BBC Annual Report… Continue reading Advertisers Slam BBC As TV Talent Shows Go Head To Head
Advertisers are to be banned from making vague or misleading claims about food products under new European Commission rules proposed yesterday.The planned regulation will see the rules on labelling food “low fat” or “high fibre” tightened, and comments like “preserves youth” or “reduces stress” banned altogether, in an attempt to prevent consumers being mislead by… Continue reading Marketers Forced To Swallow New Rules On Food Ads
Active Value has refused to accept defeat in its attempt to scupper WPP’s bid for Cordiant despite the decision of two prominent executives to withdraw their candidacy for places on the board.Richard Wheatly, the ex-Jazz FM chief, and Stephen Davidson, a former WestLB Panmure executive have announced that they will no longer be standing for… Continue reading Active Value Running Out Of Options In Cordiant Saga
The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group.The research into “convergence” was carried out to asses how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and computers.The… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials
Shares in Cordiant Communications were delisted today as WPP moved closer to completing the takeover of the struggling advertising group.In an anticipated move, the London Stock Exchange said this morning that securities in Cordiant had been cancelled from their official listing. There can be no more trading in the company’s stock.There is now a general… Continue reading WPP Closes In On Cordiant, Shares Delisted
TV advertising delivers a stronger call to action than national press or radio ads, according to an independent study commissioned by BSkyB.The research, carried out by ICM, reveals that 56% of respondents are most likely to respond to ads on TV, compared with 24% for national press and just 6% for radio.Consumers also claim to… Continue reading Consumers More Likely To Respond To TV Ads
The Telegraph Group has secured the Royal Bank Of Scotland (RBS) as the six-figure sponsor of a special one-off supplement covering the Open Golf Tournament.The eight-page broadsheet supplement will feature extensive RBS branding and will coincide with the start of the tournament on the 17 July.The deal also includes a special Shot Of The Day… Continue reading Telegraph Secures Bank Of Scotland For Open Sponsorship
The ASA has slammed BT for using the words ‘Public Notice’ in a national press ad for its new directory enquiries service.Communications regulator Oftel and members of the public complained the use of that particular strapline misleadingly implied that the ad was an announcement from a public authority.The ad stated: “Public Notice. BT directory enquiries… Continue reading ASA Slams BT For Misleading Directory Enquiries Ad
