In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer
BSkyB was seen in focus yesterday, up 1.37% following speculation it is to make a £1 billion bid for the rights to all Premiership football matches (see BSkyB Bids To Retain Premiership Prize).Elsewhere, investors considered reports that Publicis is to make a deal with investment fund Active Value to take-over Cordiant. However, some analysts have… Continue reading Sharewatch: BSkyB Rises After News Of Football Rights Bid
Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers
Plans to bring an end to food and drink advertising during children’s TV programmes have suffered a set back after the Bill proposing the ban was dropped due to a lack of Parliamentary time.The Ten-Minute Rule Bill, put forward last year by Labour MP Debra Shipley (see ISBA Condemns Calls To Restrict Pre-School TV Advertising),… Continue reading Set Back For Plans To Ban Food Advertising To Children
The European Commission has called on its member states to introduce new rules to outlaw spam and has highlighted the need for more international co-operation in the fight against unsolicited commercial emails.Commissioner for Enterprise and the Information Society, Erkki Liikanen, said that new EU rules for a pan-European ban on spam were a priority and… Continue reading European Commission Reinforces Need For Ban On Spam
DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to press reports.Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the authorities in Brussels, the Premier… Continue reading BSkyB Bids To Retain Premiership Prize
The Newspaper Society has appointed former head of the Australian Newspaper Advertising Bureau, Russell Collier, as its new marketing director.Collier, who takes up the position on 21 July, has spent more of his career working in multinational advertising and at media agencies, including Ogilvy & Mather in Sydney where his clients included Unilever, Xerox and… Continue reading Newspaper Society Appoints New Marketing Director
The underlying rate of UK inflation fell to 2.8% in June, down by 0.1% on the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation, which includes mortgage interest payments, fell by 0.2% to 2.9% during June, but remained above the Government’s target of 2.5%.ONS has… Continue reading UK Inflation Falls Again During June
Jane Parbury, editor of the UK s biggest-selling homes magazine Ideal Home has resigned to concentrate on new career challenges.Prior to her editorship of Ideal Home, Parbury was editor of IPC s 25 Beautiful Homes and launch editor of 25 Beautiful Kitchens.Commenting on her departure, Yvonne Ramsden, publishing director at Ideal Home, said: I should… Continue reading Parbury Resigns As Editor Of Ideal Home
