Cordiant remained in focus yesterday, down 12.5% after French advertising group, Publicis, attempted to prevent an investigation from the Financial Services Authority, claiming it had not created a false market in Cordiant‘s shares.The take-over deal has become somewhat cloak and dagger following news the mysterious Syrian-born chess promoter, Nahed Ojjeh, has increased her stake in… Continue reading Sharewatch: Cordiant Falls As Take-Over Saga Drags On
Mobile marketing company Enpocket has teamed up with O2 to launch the first major study into the benefits of advertising via multimedia messaging (MMS).The MMS Insight research programme will give marketers the opportunity to test a range of multimedia campaigns, including photos, music, colours, logos and animation, on selected O2 users.Four major brands including First… Continue reading Enpocket To Give Advertisers New Insight Into MMS
MTV and Motorola have launched the first stage of their £46 million, cross-promotional ad campaign with an integrated weekly TV show devoted to music and youth, entitled Mash.The new show is to launch across the MTV Europe Network later this month and will bring together music and mobile phones. It will feature extensive Motorola branding,… Continue reading MTV And Motorola Launch £46m Cross-Promotional Ad Deal
Recent figures from the IAB show that levels of online spend during the latter part of 2002 were even greater than during the dotcom boom. However, there is still a certain amount of scepticism towards the medium and Jim Brigden, sales director of Overture UK, calls on marketers to put the past behind them and… Continue reading NewsLine Column: The Online Advertising Revolution
The Government funded dDAB Consortium is aiming to bring a greater level of interactivity to conventional radio broadcasts with the launch of the first ever live UK trials of a new multimedia radio service.The trials, which take place in London and Loughborough, will enable consumers with wireless devices to listen to various live audio channels,… Continue reading Radio Gets Interactive With First Ever Multimedia Trial
The BBC placed further pressure on its commercial rivals last year by increasing its spend on programmes and services by a further £346 million, according to the Corporation’s Annual Report & Accounts for 2002/2003.The report, published today, shows that almost 93% of the population used BBC services across radio, television and online during the course… Continue reading BBC Annual Report Reveals Increased Programming Budget
Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion.The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector.Overture’s chief executive, Ted Meisel, will continue to head up the company’s operations… Continue reading Yahoo! Acquires Overture In £1bn Deal
The Financial Times has appointed Ben Hughes to the newly created role of worldwide advertising director.Hughes, previously director for Continental Europe, Middle East, Africa and Asia Pacific, will now take on responsibility for FT’s print and online advertising sales operations around the globe.He will continue to report to Olivier Fleurot, chief executive officer for the… Continue reading FT Appoints Hughes As New Worldwide Ad Director
The IPA’s quarterly Bellwether report, published today, has quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year.The report attributes the cut in budgets, which was the worst since Q4 2001, to disappointing sales and revenue growth, as… Continue reading Bellwether Reveals Continuing Uncertainty For UK Marketers
Revenue generated from public wi-fi hotspots – areas where wireless devices can connect to networks like the internet – could rise by as much as 121% compound annual growth rate over the next five years, according to a new report from Allied Business Intelligence (ABI).Also On MediaTel Insight Today…IPA Report Shows Few Signs Of Marketing… Continue reading MediaTel Insight: Wi-Fi Hotspots On Verge Of Growth
