Jane Parbury, editor of the UK s biggest-selling homes magazine Ideal Home has resigned to concentrate on new career challenges.Prior to her editorship of Ideal Home, Parbury was editor of IPC s 25 Beautiful Homes and launch editor of 25 Beautiful Kitchens.Commenting on her departure, Yvonne Ramsden, publishing director at Ideal Home, said: I should… Continue reading Parbury Resigns As Editor Of Ideal Home
Mobile marketing company Enpocket has teamed up with O2 to launch the first major study into the benefits of advertising via multimedia messaging (MMS).The MMS Insight research programme will give marketers the opportunity to test a range of multimedia campaigns, including photos, music, colours, logos and animation, on selected O2 users.Four major brands including First… Continue reading Enpocket To Give Advertisers New Insight Into MMS
WPP was seen in focus, up 5.61% week on week, despite concerns that its bid to take- over troubled advertising group, Cordiant Communications, may be scuppered by a mysterious investor, who is believed to be in cohorts with Publicis.Cordiant was seen up 6.67% week on week after Nahed Ojjeh, the Syrian-born chess promoter, increased her… Continue reading Sharewatch: WPP Rises Despite Cordiant Struggle
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant.Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the world’s largest radio operator tried to swoop on Capital following the… Continue reading Clear Channel Boss Hits Back At Capital Radio
BT has welcomed Oftel’s ruling that its broadband marketing strategy does not breach the Competition Act, despite a string of complaints from Freeserve.Last October the internet service provider claimed that BT was abusing its dominance in the home phone market, by using its bills and customer service channel to market its broadband internet product (see… Continue reading BT Welcomes Dismissal Of Freeserve Complaint
IPC’s flagship celebrity gossip title, Now is launching a national radio advertising campaign to promote its new one-off dieting supplement.The supplement, entitled Get A Flat Tummy For Life, will contain 16 pages of diet and exercising tips and will reveal the eating habits of celebrities such as Demi Moore, Janet Jackson and Britney Spears.Commenting on… Continue reading Now Launches Ad Campaign To Support New Supplement
Month on month analysis of the latest ABC circulation figures for July revealed a mixed picture of newspaper circulation, which rose by 1.6% to just over 26.5 million.July proved to be a positive month for the tabloid market as the so-called summer silly season got into full swing. Richard Desmond’s recently launched Daily Star Sunday… Continue reading ABC National Newspaper Round-Up- July 2003
The Advertising Association has stepped up its opposition to a Private Member’s Bill proposing a complete ban on all food advertising aimed at children under the age of six.The Bill was first tabled earlier this year by Labour MP, Debra Shipley, who has gained the support of the National Heart Forum and the Parent’s Jury,… Continue reading Advertisers To Block Ban On Advertising Food To Children
UK publishing group Highbury House Communications (HHC) has made a £32 million offer for Paragon Publishing, which produces magazines in the videogames, personal computing and internet and home entertainment sectors.Highbury says that the deal will create one of the UK’s leading special interest consumer publishers and the third largest publicly-quoted consumer magazine publishing group. The… Continue reading Highbury House To Buy Paragon Publishing For £32m
Yahoo! UK and Ireland has restructured its sales division in an attempt to improve relations with media planning and buying agencies.The move combines two new appointments with a number of promotions and newly created internal roles to strengthen the sales team, which is separated into four divisions under the leadership of sales director, Alison Reay.The… Continue reading Yahoo! Restructures Sales Team With Greater Agency Focus
