TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competition will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
Future Publishing’s flagship technology title, T3, has teamed up with Nokia to produce a special magazine supplement that will offer an in-depth guide to mobile technology.The supplement, entitled Mobile Mania, will be included with the August edition of T3 and will feature details of Nokia’s services.The magazine’s 52 pages will be split into three sections… Continue reading Future Secures Nokia For Special Magazine
The prospect of a merger between ITV partners Carlton and Granada has been thrown into turmoil by reports that regulators have rejected the groups’ key proposals to save the deal.According to the Observer, the Competition Commission has thrown out two plans which would have enabled the companies to keep at least one advertising sales house.In… Continue reading ITV Merger In Jeopardy As Remedies Are Rejected
In a widely anticipated move, Cordiant Communications has agreed the sale of its City PR firm Financial Dynamics International in a deal worth £26 million.The transaction represents the final stage of Cordiant’s disposal programme intended to cut debt. The group has already concluded deals to sell its Australian assets and the German agency Scholz &… Continue reading Cordiant Sells PR Subsidiary For £26 Million
The global customer relationship management market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. However, despite modest growth, various innovations are set to bring about a sea change in the way companies acquire and pay for CRM solutions.Also On MediaTel Insight Today…Bailey Seeks To Cut… Continue reading MediaTel Insight: CRM Spending To Grow 30% By 2006
The ASA has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive.The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global messaging traffic, according to… Continue reading ASA Launches New Initiative To Help Can Spam
SMG was the media sector’s big mover yesterday, down 11.76% on reports that ABN Amro is to remove the stock from its buy list. Traders believe that ABN has lowered its full year estimates based on a weak advertising outlook.Last week SMG benefited from the news that Chris Evans has lost his multimillion pound claim… Continue reading Sharewatch: SMG Falls On Downgrade Rumours
BBC Worldwide has unveiled plans to expand its magazine portfolio in the autumn with the launch of a new food and cookery title, codenamed Project Olive.The title is thought to be one of a number of new launches from BBC Magazines over the coming year and is part of a move to extend the publisher’s… Continue reading BBC Poised To Launch New Cookery Magazine
Sky Digital has secured Nivea as the first brand to use its new interactive TV advertising format designed to provide a more effective dialogue with consumers.The ‘impulse response’ campaign, negotiated by Carat, will give viewers the chance to request samples of the new Satin Sheen body moisturiser by pressing the red button on their remote… Continue reading Sky Secures Nivea To Use New Interactive Ad Format
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group.Nahed Ojjeh is better known as a patron in the chess world than for wheeler-dealing in media but is understood… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
