The global customer relationship management market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. However, despite modest growth, various innovations are set to bring about a sea change in the way companies acquire and pay for CRM solutions.Also On MediaTel Insight Today…Bailey Seeks To Cut… Continue reading MediaTel Insight: CRM Spending To Grow 30% By 2006
Cordiant was the sector’s big mover last week, up 36.36%, after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group. The private investment, alongside that of leading shareholder Active Value may scupper WPP’s takeover bid for the group(see Endgame No Clearer As… Continue reading Sharewatch: Cordiant Rises On Independent Investment
The Independent Television Commission (ITC) has received 126 complaints over a Halfords ad, which featured chimpanzees dressed as humans.The ad, which included the strapline: “with our deals you pay peanuts so we thought we’d give you monkeys” showed chimpanzees dressed in tracksuits riding bikes and ‘working’ on cars.The ad provoked a flurry of complaints from… Continue reading Halfords Climbs Down Over Chimp Advertising
SMG was the media sector’s big mover yesterday, down 11.76% on reports that ABN Amro is to remove the stock from its buy list. Traders believe that ABN has lowered its full year estimates based on a weak advertising outlook.Last week SMG benefited from the news that Chris Evans has lost his multimillion pound claim… Continue reading Sharewatch: SMG Falls On Downgrade Rumours
BBC Worldwide has unveiled plans to expand its magazine portfolio in the autumn with the launch of a new food and cookery title, codenamed Project Olive.The title is thought to be one of a number of new launches from BBC Magazines over the coming year and is part of a move to extend the publisher’s… Continue reading BBC Poised To Launch New Cookery Magazine
Sky Digital has secured Nivea as the first brand to use its new interactive TV advertising format designed to provide a more effective dialogue with consumers.The ‘impulse response’ campaign, negotiated by Carat, will give viewers the chance to request samples of the new Satin Sheen body moisturiser by pressing the red button on their remote… Continue reading Sky Secures Nivea To Use New Interactive Ad Format
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group.Nahed Ojjeh is better known as a patron in the chess world than for wheeler-dealing in media but is understood… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
Chrysalis Radio has secured Martini to sponsor a range of programming across its Heart stations, as part of the drinks brand’s multimillion pound summer promotional campaign.The ‘Martini Moments’ sponsorship will run across Heart 106.2 in London and 100.7 Heart FM in the Midlands and will incorporate an element of mobile marketing to encourage interaction with… Continue reading Heart Shaken Not Stirred By New Sponsorship Deal
Some of the biggest names in radio will gather in Birmingham next week for this year’s annual Radio Academy Festival.NewsLine will report live from the event, which will tackle some of the most contentious issues facing an industry on the brink of upheaval at the hands of the forthcoming Communication’s Bill (see Government Confirms Relaxation… Continue reading Annual Radio Festival To Address Burning Issues
The Radio Authority has received thirteen applications for the new local FM analogue licence for Glasgow, which is the last to be awarded by the regulator before it hands over control to Ofcom later this year.Bidders for the licence, which covers an area of Glasgow and west central Scotland with 1.7 million adults, include all… Continue reading Radio’s Big Guns Line Up For Glasgow FM Licence
