The British Medical Association’s calls to ban alcohol advertising in an attempt to combat the rising levels of binge drinking among young people, have been met with fierce opposition from the drinks industry.The ban was called for at the BMA’s annual conference yesterday, where medical student, Leigh Bissett, claimed: “Alcohol inflicts huge damage to society… Continue reading Call For Ban On Alcohol Advertising Meets Stiff Opposition
Flytxt has revealed that a series of mobile marketing campaigns have helped drive subscribers to Chrysalis Radio’s text clubs at a rate of over 10,000 a month.The wireless marketing group is to promote the new text systems, which launched in May, with a host of summer promotions involving SMS activity across the Heart and Galaxy… Continue reading Flytxt Reveals Success Of Chrysalis Radio’s Text Club
The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend, according to eMarketer figures.Also On MediaTel Insight Today…European Mobile Penetration Will Hit 80% Ceiling, Says ForresterMobile phone usage in Europe is likely to hit an 80% penetration saturation point around… Continue reading MediaTel Insight: European B2C Ecommerce To Pass $240bn By 2006
The ASA has dismissed complaints against a national press ad for The Observer Food Monthly magazine, which featured a bottle of diazepam on a spice rack.Complainants objected to the ad, which carried the strapline ‘The Food and Sex Special’, on the grounds that it was offensive to those who have suffered from depression. They also… Continue reading ASA Dismisses Complaints Against Observer Drug Ad
Troubled advertising group Cordiant Communications was seen under pressure once again yesterday, down 9.09%, as WPP increased its grip on the group after buying out its remaining creditor.Profit takers also moved in on ITV merger partners, Carlton and Granada, which were seen down 3.635 and 3.30% respectively.Media investors will today consider reports that a last… Continue reading Sharewatch: Cordiant Falls Ahead Of Take-Over
Capital Radio’s London-based alternative music station Xfm has extended its deal with Jose Cuervo Gold Tequila, after research revealed the success of the drinks brand’s first sponsorship campaign on the station.Jose Cuervo has been sponsoring Xfm’s dance shows, The Remix, Rinse and Flo Motion, for the past ten months. The sponsorship package was recently put… Continue reading Research Helps Xfm Extend Jose Cuervo Sponsorship Deal
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001 of… Continue reading NewsLine Feature: Global Ad Forecasts From ZenithOptimedia
The Government has ended the deadlock over the relaxation of the media ownership regulations and has agreed to accept Lord Puttnam’s plurality test amendment to the Communications Bill.In an attempt to avert a last minute defeat in the House of Lords, which would effectively end three years of policy making, Culture Secretary, Tessa Jowell, has… Continue reading Government Ends Media Ownership Deadlock
Ofcom’s chief executive, Stephen Carter, has criticised Lord Puttnam’s recent amendment to the Communications Bill to give the new super-regulator a greater emphasis on protecting the interests of citizens.In his first public speech since his appointment earlier this year (see Carter Set For Chief Executive Role at Ofcom), Carter said the amendment, which was passed… Continue reading Carter Blasts Risky Amendments To Communications Bill
