Chrysalis Radio has secured Martini to sponsor a range of programming across its Heart stations, as part of the drinks brand’s multimillion pound summer promotional campaign.The ‘Martini Moments’ sponsorship will run across Heart 106.2 in London and 100.7 Heart FM in the Midlands and will incorporate an element of mobile marketing to encourage interaction with… Continue reading Heart Shaken Not Stirred By New Sponsorship Deal
Some of the biggest names in radio will gather in Birmingham next week for this year’s annual Radio Academy Festival.NewsLine will report live from the event, which will tackle some of the most contentious issues facing an industry on the brink of upheaval at the hands of the forthcoming Communication’s Bill (see Government Confirms Relaxation… Continue reading Annual Radio Festival To Address Burning Issues
The Radio Authority has received thirteen applications for the new local FM analogue licence for Glasgow, which is the last to be awarded by the regulator before it hands over control to Ofcom later this year.Bidders for the licence, which covers an area of Glasgow and west central Scotland with 1.7 million adults, include all… Continue reading Radio’s Big Guns Line Up For Glasgow FM Licence
Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002.Also On MediaTel Insight Today…Liberty Buys Partner’s Stake In… Continue reading MediaTel Insight: Broadband To Hit 30% Penetration In Europe By 2008
The market for new mobile phone services, such as picture messaging, could almost double by the end of the year, according to the latest study from Mediaedge:cia.The research shows that 7% of mobile phone users already have picture messaging capability, with a further 5% predicted to adopt the service within the next six months. Growth… Continue reading Picture Messaging Set To Take Off In Next Six Months
WPP was seen in focus, up 2.63%, despite news Active Value, the investment group seeking to block the acquisition of Cordiant Communications, has increased its stake in the troubled advertising group once more (see Sorrell Stands Firm On Cordiant Deal).Elsewhere Reuters was seen in the spotlight, up 4.85%, benefiting from optimism amongst traders about its… Continue reading Sharewatch: WPP Rises On Cordiant Deal
RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement
The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment
Shadow Culture Secretary, John Wittingdale, has branded the Government’s decision to accept Lord Puttnam’s plurality test amendment to the Communications Bill a “humiliating surrender” to those opposing the liberalisation of the media ownership regulations (see Government Ends Media Ownership Deadlock).The outspoken Conservative MP said the eleventh hour amendment to impose a special public interest test… Continue reading Tories Attack ‘Humiliating’ Communications Bill U-Turn
Active Value, the US fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares.The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of Cordiant… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
