The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group.Nahed Ojjeh is better known as a patron in the chess world than for wheeler-dealing in media but is understood… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
Chrysalis Radio has secured Martini to sponsor a range of programming across its Heart stations, as part of the drinks brand’s multimillion pound summer promotional campaign.The ‘Martini Moments’ sponsorship will run across Heart 106.2 in London and 100.7 Heart FM in the Midlands and will incorporate an element of mobile marketing to encourage interaction with… Continue reading Heart Shaken Not Stirred By New Sponsorship Deal
Some of the biggest names in radio will gather in Birmingham next week for this year’s annual Radio Academy Festival.NewsLine will report live from the event, which will tackle some of the most contentious issues facing an industry on the brink of upheaval at the hands of the forthcoming Communication’s Bill (see Government Confirms Relaxation… Continue reading Annual Radio Festival To Address Burning Issues
The British Medical Association’s calls to ban alcohol advertising in an attempt to combat the rising levels of binge drinking among young people, have been met with fierce opposition from the drinks industry.The ban was called for at the BMA’s annual conference yesterday, where medical student, Leigh Bissett, claimed: “Alcohol inflicts huge damage to society… Continue reading Call For Ban On Alcohol Advertising Meets Stiff Opposition
Flytxt has revealed that a series of mobile marketing campaigns have helped drive subscribers to Chrysalis Radio’s text clubs at a rate of over 10,000 a month.The wireless marketing group is to promote the new text systems, which launched in May, with a host of summer promotions involving SMS activity across the Heart and Galaxy… Continue reading Flytxt Reveals Success Of Chrysalis Radio’s Text Club
The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend, according to eMarketer figures.Also On MediaTel Insight Today…European Mobile Penetration Will Hit 80% Ceiling, Says ForresterMobile phone usage in Europe is likely to hit an 80% penetration saturation point around… Continue reading MediaTel Insight: European B2C Ecommerce To Pass $240bn By 2006
WPP was seen in focus, up 2.63%, despite news Active Value, the investment group seeking to block the acquisition of Cordiant Communications, has increased its stake in the troubled advertising group once more (see Sorrell Stands Firm On Cordiant Deal).Elsewhere Reuters was seen in the spotlight, up 4.85%, benefiting from optimism amongst traders about its… Continue reading Sharewatch: WPP Rises On Cordiant Deal
RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement
The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment
