Microsoft to place ads on Bing chatbot, wants to ‘increase value to publishers’

In brief

Microsoft is looking to place ads into its Bing chatbot.

In a blog post, corporate VP and consumer chief marketing officer Yusuf Mehdi said the company is “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”

Mehdi stated it is Microsoft’s goal to “drive more traffic to publishers in this new world of search” such as through links and citations within the body of chatbot answers.

Bing now has 100 million daily active users.

Digital publishers have expressed concern that AI chatbots could impact their business model.