A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.
Should UK publishers be allowed to mandate that readers choose between their rights and their wallets? “Consent or pay” sets a dangerous precedent in which rights are conflated with services.
As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.
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There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
Cardinals would do well to watch Conclave on their trip to the Vatican, argues Ray Snoddy. It is important someone of Francis’ moral worth is chosen to counterbalance growing populism in society and the media.
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
