Women’s sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media’s Karin Seymour.
Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.
Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.
Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.
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The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.
If Reform is claiming, as it is, to be a party capable of governing this country, then the media must subject it to the same kind of scrutiny applied to Labour or the Conservatives.
