The media owner has invested in four projects using a proportion of its 2024 revenue increase.
The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.
Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
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One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.
