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Isba’s Origin goes live with real audience data for first time

Isba’s Origin goes live with real audience data for first time

Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.
Origin is not a currency and won’t replace Barb

Origin is not a currency and won’t replace Barb

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.
Barb extends total campaign planning to include Netflix and Discovery+

Barb extends total campaign planning to include Netflix and Discovery+

Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
Climate Week: how to tackle digital advertising’s biggest sustainability challenges

Climate Week: how to tackle digital advertising’s biggest sustainability challenges

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.
The Future 100 Club Class of 2024 revealed

The Future 100 Club Class of 2024 revealed

The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
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Opinion

CFlight’s evolution: Navigating complex simplicity in campaign reporting

After joining Barb and announcing a significant update at Connected TV World Summit mere weeks later, Barb’s head of campaign audiences charts CFlight’s evolution in 2024. 

Strategies for mental wellness success during your hectic Q4

Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.

Why leaders prefer hiring AI skills over relevant experience

We all need to responsibly incorporate AI tools into our work practices. How do we do so without making ourselves redundant in the process?

Industry News

Debbie Morrison: The doyenne of due diligence who broke advertising’s ‘good chap’ model

Debbie Morrison: The doyenne of due diligence who broke advertising’s ‘good chap’ model

‘A new era of effectiveness measurement’: Sky Media reflects on AdSmart

‘A new era of effectiveness measurement’: Sky Media reflects on AdSmart

The Attention Council to be incorporated into CIMM

The Attention Council to be incorporated into CIMM

Roblox moves to create a walled garden as it leans into ad strategy

Roblox moves to create a walled garden as it leans into ad strategy

Are news outlets too dependent on social media? With NMA CEO Owen Meredith

Are news outlets too dependent on social media? With NMA CEO Owen Meredith

The future of TV ads? ITV creates two spots with generative AI

The future of TV ads? ITV creates two spots with generative AI

Tom Hunt appointed editor-in-chief of Express

Tom Hunt appointed editor-in-chief of Express

‘This conversation will rage on’: Thinkbox reflects on Profit Ability

‘This conversation will rage on’: Thinkbox reflects on Profit Ability

Data Analysis

People feel less represented in advertising this year

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Jordan North boosts Capital Breakfast

Smart speaker growth leads digital to record share of listening

Smart speaker growth leads digital to record share of listening

Data Snapshot

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The Future of Media - Manchester

The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.


Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.


Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.


26 September, 2024

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