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News analysis, opinion and insight for media and advertising professionals

Binet and Davis warn of marketing ‘death spiral’ over focus on ROI

Binet and Davis warn of marketing ‘death spiral’ over focus on ROI

Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
LHF restrictions: How TV is adapting

LHF restrictions: How TV is adapting

With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.

Live sports piracy fuels organised crime groups, and EU must toughen stance

Live sports piracy fuels organised crime groups, and EU must toughen stance

Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
Woke over-representation or a complex reflection of British culture?

Woke over-representation or a complex reflection of British culture?

The Daily Mail’s ire turned on the advertising industry recently, claiming that black people are over-represented in British ads. What lies behind “the woke fantasies of ad-land?”
Future Media Leader of the Year 2025 – the shortlist

Future Media Leader of the Year 2025 – the shortlist

Members of our Future 100 club have the chance to vote for which of their peers they think deserves the coveted The Media Leader, Future Media Leader of the Year award for 2025. You can see the shortlist and vote here.

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Opinion

Beat the algorithm with the planner’s edge

There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky’s director of insight and research.  

Letting go to grow: How to work with creators effectively

Marketers are pouring fresh investment into influencers and creators. That momentum will only translate into brand growth if we move from command and control to guardrails and trust, and measure both the quick win and the long haul, writes Kantar.

Taylor Swift enters her radio era

Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?

Industry News

Amazon Prime Video grows UK ad-supported viewers 15%

Amazon Prime Video grows UK ad-supported viewers 15%

Meet the 2025 Media Minds: Starcom

Meet the 2025 Media Minds: Starcom

A day in the life of a media planner: Mediahub

A day in the life of a media planner: Mediahub

Samsung opens up home screen advertising to all brands

Samsung opens up home screen advertising to all brands

Spotify’s next chapter: Daniel Ek steps down as CEO

Spotify’s next chapter: Daniel Ek steps down as CEO

How to deliver on boardroom promises — with Boots, Havas, Kinesso and MiQ

How to deliver on boardroom promises — with Boots, Havas, Kinesso and MiQ

Diverse film slate drives 18% September box office jump

Diverse film slate drives 18% September box office jump

The Guardian promotes its creative canvas amid US investment drive

The Guardian promotes its creative canvas amid US investment drive

Data Analysis

Tuning In 2025: Watch The Media Leader’s round-up

Tuning In 2025: Watch The Media Leader’s round-up

Tuning In 2025: ‘Multiplatform audio is underinvested’

Tuning In 2025: ‘Multiplatform audio is underinvested’

LHF restrictions: How the audio industry is preparing

LHF restrictions: How the audio industry is preparing

Nielsen’s Gracenote adds FAST to data offering

Nielsen’s Gracenote adds FAST to data offering

Data Snapshot

Data-led charts from across the UK media landscape

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In The Mix With Route 56

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