The Media Leader

News analysis, opinion and insight for media and advertising professionals

TfL reappoints Global and JCDecaux

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.

Brands could be spending three times too much on social. You read that right

New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

Havas buys digital data shop DMPG

DMPG will sit under Havas’ CSA data and tech consultancy division.

Jackie Lyons named Havas North America planning chief

She becomes chief planning officer, a newly created position in North America.

Lip-service feminism doesn’t give you a pass to ignore sexual harassment

If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.

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Opinion

Bob Wootton

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.

Matt Hopper

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Nick Manning

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Media - Manchester

The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.

Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

26 September, 2024

News analysis, opinion and insight for media and advertising professionals

TfL reappoints Global and JCDecaux

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.

Brands could be spending three times too much on social. You read that right

New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

Havas buys digital data shop DMPG

DMPG will sit under Havas’ CSA data and tech consultancy division.

Jackie Lyons named Havas North America planning chief

She becomes chief planning officer, a newly created position in North America.

Lip-service feminism doesn’t give you a pass to ignore sexual harassment

If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.

The Media Leader

Opinion

Time to find out who cares in this industry

Don’t get rid of humans yet: Reflections on Matalan’s AI radio ads

Elon Musk has done the world a favour — but not the one he intended

Industry News

Sports fandom to generate £13bn for UK economy by 2034

Experian’s innovation for a cookieless advertising ecosystem

How keyword-blocking still harms publishers — with Mantis’ Terry Hornsby

Havas Media expands Boost initiative to support north west

CMA suggests Google has abused dominant positions in adtech

August box office tops £120m as summer ends on high note

Roku makes UK retail media move with Currys tie-up

Can Bluesky and Threads capitalise on user growth momentum?

Data Analysis

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Smart speaker growth leads digital to record share of listening