LG Electronics has announced the launch of its integrated advertising platform on smart TVs.

According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.

People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.

BSkyB has released its unaudited results for the three months ending 30 September 2011, showing overall revenue growth of 9% to £1.66 billion, with adjusted operating profit up 16% to £295 million.

New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.

Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.

Analogue TV broadcasting in the UK will end on 24 October 2012, with the last area to switch being Northern Ireland.

The number of homes using the internet to watch television shows and movies on the TV screen has reached more than 42 million across the US and Europe, according to the latest research from Strategy Analytics’ Connected Home Devices (CHD) service.

Global online TV and video revenues will reach $21.52 billion in 2016, a massive increase from the $3.48 billion recorded in 2010, according to the Online TV and Video Forecasts report from Digital TV Research.

According to YouTube’s blog, it has now launched its UK movie rental service.