From autumn 2011, Virgin Media customers will be able to access Sky on-demand content via their Virgin set top box.

Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.

As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony. The Smart TV Field Trial Advertising program is… Continue reading 13% click through rate on connected TV campaigns, claims Rovi

The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.

MediaTel has worked with YouGov to bring a unique consumer insight survey exclusively to the Connected Consumer product.The quarterly survey featured questions around catch-up, VOD and connected television ownership and usage.Fieldwork and sample information as follows: Q2 2011: Fieldwork 26-34 May 2011. Total sample size 2,158 UK adults aged 18+ Q3 2011: Fieldwork 8-10 August… Continue reading MediaTel/YouGov: Connected TV Tracker

Speaking at Westminster eForum seminar last week, Simon Gauntlett, Technology Director at the Digital TV Group (DTG) said that common technological standards need to be put in place for connected televisions.Ensuring common standards will provide the consumer with a better user experience and allow the industry to “interoperate”, Gauntlett told delegates.Read the full story in… Continue reading Connected TVs need technological standards in place, says DTG

Virgin Media is successfully delivering internet speeds up to 240 times faster than the national average to triallists in London. Using Virgin Media’s unique cable network, broadband speeds of up to 1.5Gb are being enjoyed around Old Street, an area known as ‘Silicon Roundabout’.

PlayJam social and casual games are now available across Samsung’s Smart TVs and blu-ray players via Samsung Apps.

Virgin Media has launched a Virgin Media TV Guide smartphone app, to allow remote recording on its new TiVo set top box.

Google and Kantar have teamed up for a multi-million pound research project looking with the aim of better understanding online and TV consumption habits in the UK.