Adidas worked with Isobar and AdMob to build brand awareness and develop the brand associations of originality and self expression with the Adidas Superstar brand, as well as drive traffic to their mobile site.

Marks and Spencer wanted to show that they were a cutting edge retailer and worked with Incentivated to inform customers about the provenance of their products and promote their daily “food to go” offers.

Marks and Spencer wanted to find a new way of reaching young mums and worked with Incentivated to achieve this. The school uniform market is becoming increasing cluttered and competitive and traditional media was no longer achieving cut-though.

Radio 2 bid a farewell this morning to Sir Terry Wogan after 27 years of his breakfast programme “Wake Up to Wogan”.

Scottish and Newcastle worked with Incentivated to encourage users of community mobile internet sites to tell their friends about Strongbow, adding a viral element to the Bowtime campaign.

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.

The Royal Marines worked with Incentivated to engage potential recruits via posters, mobile advertising and in cinema foyers where the new Bond film “Quantum of Solace” was playing.

Transport for London and Mayor of London wanted to promote their CabWise text service and worked with Incentivated to promote the service.

British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.

Department for children, schools and families worked with Incentivated and the Arts Council to encourage parents and carers to enjoy books with children from an early age by offering a free book per household.