British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.

Department for children, schools and families worked with Incentivated and the Arts Council to encourage parents and carers to enjoy books with children from an early age by offering a free book per household.

Following the success of the Bowtime campaign, Scottish and Newcastle worked with Incentivated to maintain a dialogue between Strongbow and its customers during the peak summer season.

Jessica Burley, managing director of NatMags, is stepping down from the role and leaving the company after eight years.

According to analyst firm, Gartner, the mobile device market is expected to see an upturn in fortunes next year, with a forecasted sales increase of 9% year on year, compared to 2009.

The soaps dominated peak time TV last night, with Emmerdale, EastEnders and a Coronation Street double bill all topping the ratings.

Ian Bramley, senior director at Ipsos MediaCT, introduced the second panel at the Future of Mobile seminar on Wednesday 9 December with a study into mobile internet and content usage.

Edward Kershaw, VP Mobile EMEA at The Nielsen Company, introduced the first panel at this year’s MediaTel Future of Mobile seminar on Wednesday 9 December with this snapshot view of the UK’s mobile industry.

Northern Ireland is set for superfast broadband due to a multimillion pound investment by BT.

Orange released a research study of the UK mobile industry in November 2007 called Exposure, which aimed to uncover mobile media consumption and attitudes to advertising.