The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
ARCHIVE ▸ David Pidgeon
Despite reports earlier this week that Discovery Communications, in partnership with BSkyB, had made a deal to buy the UK’s Channel 5, fresh reports today say the US firm has dropped out of the bidding process altogether.
Advertising Week Europe: The Greatest Movie Ever Sold and Super Size Me director has said that brands need to be less “risk averse” and find original content makers that “match their DNA and ideology”.
London Live, the first television channel dedicated to the UK’s capital, launched last night with an audience peak of 59,000.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
The projected growth for 2014 means the ‘Ebuzzing and Teads’ group is planning on going public on the NASDAQ in 2015.
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.
Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.