Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
ARCHIVE ▸ Ella Sagar
Adwanted Group, owner of The Media Leader, has promoted Hicham El Mokhtari to CEO of its French business.
The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.
Analysis: The broadcaster increased its share of linear channels by 5%.
Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.
The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?