UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.

Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found. 

GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.

Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising

The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.

Podcasts have more than doubled weekly reach in the UK since 2017, while on-demand music has dipped slightly year-on-year.

MediaSense has appointed Matthew Gardner as chief operating officer to support its international growth plans.

Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.

Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.

Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.