Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.

Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.

The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.

Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners. 

In brief: Innovid, the independent advertising and measurement platform for converged TV, has hired Dave Fahey as vice president of agency partnerships.

The Evening Standard’s commercial director shares which company merger he’d fancy and which advertiser he would love to work with.

A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.

JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.

The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.