More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.

Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.

Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.

Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.

Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.

Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.

Retail media was forecast to boom this year. So how’s it going?

Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.

Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.

Samsung Ads Europe’s head of international agencies shares who her first media lunch was with and her most embarrassing professional moment which means she has never been late to meetings since.