The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time. 

Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.

Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers. 

Richard Dawkins, Bauer Media president of audio, has stepped down due to “differing ideas around the next phase of transformation” of its business.

There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.

Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.

On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising. 

UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.

The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.

Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.