Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.

Media strategists need to plan for distraction and use visual and auditory attention together.

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.

Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.

Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.