Trinity Mirror has confirmed that it is in talks to buy regional publisher Local World, in a deal that could be worth up £200 million.
ARCHIVE ▸ Ellen Hammett
Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.
Speaking at a data marketing event hosted by AdRoll on Wednesday, Wired editor David Rowan described a not-too-distant, hyper-intelligent world where mobile devices can read human emotions and respond intelligently.
In its first response to the government green paper, the BBC has set out proposals heralding a “fundamental change of approach” for the Corporation – including a number of “inevitable” service reductions and cuts.
The total number of subscribers rose by 3.94 million (up 1% quarter on quarter), with 54 of the 100 services in the index reporting net subscriber gains, although many of these were marginal.
While people spend the most time online on PCs and laptops, smartphones are fast closing the gap, according to new figures from the IAB and UKOM.
Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.
Anonymous sources have indicated that the tech giant has been in preliminary talks with Hollywood executives over the past few weeks to gauge interest into the move.
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
Mobiles and tablets continue to play an increasingly important part in the readership of magazines, yet print remains the dominant medium, according to the latest NRS PADD data.