In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Mindshare’s Suzy Jordan will join the out-of-home company in September to lead its newly-formed EM Futures division.

US cable network AMC, the broadcaster of shows including Breaking Bad and Mad Men, is to exclusively launch on BT this September, making it accessible to UK audiences for the first time.

New research from Platypus and Thinkbox reveals how 16-24 year olds consume video.

A new report highlights gender disparity in the digital industry, with a severe lack of females taking up management and senior management roles.

The new addition is expected to amplify Dentsu’s commerce proposition globally – and will see eCommera and its team of 275 staff join Isobar, Dentsu’s global digital agency.

Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.

Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster’s on-demand services within the next few weeks – and on Sky Go linear by the end of 2015.

Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.

Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.