Sky is set to unveil a new EPG channel line-up on 1 February in a bid to put certain channels in more prominent locations, making them “even easier to find”.
ARCHIVE ▸ Liz Jaques
ITV1’s National Television Awards scored a high of more than 6.5 million viewers last night.
Speaking at a conference earlier this week, Endemol’s CEO Ynon Kreiz said social television is “going to be huge”. There is clearly a significant opportunity, but social TV still has its limitations, for now at least.
BSkyB has reported a 26% increase in half-yearly pre-tax profits as its customer base jumps to 10.9 million.
Live, linear UK TV viewing figures for 2010 were the highest since records began, increasing by more than two hours a week, according to Thinkbox.
Channel 4’s Big Fat Gypsy Wedding attracted more than 6.5 million peak viewers during last night’s all-important 9pm to 10pm slot.
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.
The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.
Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.