ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.

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The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.

The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market – with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009’s numbers.

Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.

European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.

ITV1’s UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.

Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.

Today’s ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.