Channel 5’s new commercial sales director Nick Bampton is set to bring in “some of the best talent” from his former company Viacom Brand Solutions, IDS and Digital Cinema Media in a bid to strengthen the broadcaster’s new sales team.

US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.

MagnaGlobal’s latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.

BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.

BBC One’s Silent Witness dominated the peak-hour ratings last night with a high of more than seven million viewers.

3D TV became a reality in 2010, not least because Sky launched its first European 3D channel on 1 October. But take-up has been limited. However, this new device could change things…

YouView faces technical difficulties which may delay its launch by up to six months, according to reports. The highly-anticipated VoD venture – backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva – might not make its debut until the end of the year, if not, 2012.

ITV1’s Dancing on Ice dominated the Sunday night ratings for a second week running, pulling in a high of almost nine million peak viewers.

Marketing budgets fell in the fourth quarter of 2010 as confidence for the 2011 outlook dropped, according to the latest IPA / BDO Bellwether Report.

YouTube mobile traffic tripled during 2010 to 200 million views a day.