Users are more reluctant to use email or conduct business online because of growing security problems caused by spam and viruses, says Consumer Union. As reported by ClickZ News, a solution to these issues is needed quickly says Consumer Union’s website Consumer Report, as 27% of the 2000 US email users surveyed found that spam… Continue reading Spam And Viruses Deter Online Users

Television and radio continue to be the most popular form of entertainment and communication in the UK, despite consumers spending more time and money on ‘new media’ such as the internet and mobile phones than ever before. Figures released from the UK media regulator, Ofcom, show that television still has a large faithful following as… Continue reading TV And Radio Still Firm Entertainment Favourties

i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business

IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release

The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test

Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses