Times Newspapers Limited has restructured its commercial division into two distinct trading and development sectors and has integrated its existing sales teams to work across all platforms.The move follows the promotion of Mathew Watkins to the role of advertisement sales director with responsibility for overseeing tighter integration of the company’s sales operations to work across… Continue reading Times Rejigs Commercial Division To Integrate Sales
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GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%. National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of… Continue reading GWR Outperforms Industry As Profits Double
Profit for Highbury House Communications is significantly ahead of last year, reflecting the impact of acquisitions in 2003 and improved performance from its business magazine sector. At this morning’s AGM, Highbury House chairman, Ian Fletcher, told shareholders that Group revenue for the first four months of this year is up 38% on the same period… Continue reading Highbury House Reaps Benefits of 2003 Acquisitions
Aegis today announced that trading for the first four months of this year has been positive as the advertising market recovery takes hold in all of the Group’s key markets. Chairman, Douglas Flynn said: “The Group’s revenues are comfortably ahead of last year in all three geographic regions, with our market research business carrying forward… Continue reading Ad Market Recovery Improves Aegis Trading
Online advertising spending in the US hit $2.3 billion this quarter, growing at six time the rate of the overall US advertising economy, says a new report from PriceWaterhouseCoopers and the Interactive Advertising Bureau (IAB). During quarter one 2004, online emerged as the fastest growing segment of the US advertising industry, setting a new record.… Continue reading Internet Emerges As Top Ad Medium
Digital video recorders (DVR) may not bring about the demise of TV advertising, but surprisingly, may have the opposite effect, says a new report from InsightExpress. The joint report, Demystifying Digital Video Recorders, carried out by the market research firm and advertising publishers, MediaPost, reveals that DVR owners are watching more hours of TV than… Continue reading 9 Out Of 10 DVR Users Can Recall Adverts
Telewest Broadband has announced a milestone 500,000th broadband customer and has marked the achievement with with a year’s free connection for its lucky half-millionth customer.Chad Raube, director of internet services at the company, said: “The half a million milestone has been achieved by combining quality, value and innovative service development, typified by the increases in… Continue reading Telewest Nets Half A Million Broadband Users
Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role
Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign
ITV Sales has secured information technology firm BenQ as the exclusive sponsor of its dedicated Euro 2004 website, which will provide news, statistics and free video highlights of the tournament to fans from 27 May.The new website will offer viewers a choice of free 30-second highlights from the day’s matches, or the option to subscribe… Continue reading ITV Nets Tech Firm For Euro 2004 Website Sponsorship