WAP page impressions have grown by 42% to 4 billion over the past year, according to the Mobile Data Association, putting it on track to reach a total of 13 billion by 2004. Despite this being a traditionally quieter time because of the summer holidays, WAP has grown from 784 million pages since June 2003… Continue reading WAP Pages To Reach 13 Billion In 2004

Channel 4 has announced the sponsorship of several comedy shows at the forthcoming Edinburgh Festival, underlining the broadcaster’s commitment to new talent and the next generation of British comedy stars.In addition to the show sponsorships, Channel 4 will produce a one page satirical free-sheet entitled Edinburgh Fun with articles and commentaries by new and established… Continue reading Channel 4 To Sponsor Best Of Edinburgh Comedy

The number of WAP pages being viewed by mobile phone users is on the increase, with the total for June seeing a considerable increase of 42% year on year, according to the latest figures released by the Mobile Data Association.A Total of 4 billion WAP pages were viewed during the second quarter of 2004, traditionally… Continue reading WAP Usage Growing As User Choice Increases

The Daily Telegraph will begin its run up to the Olympic Games next week with the publication of an eight-page preview guide to the event, underlining its commitment to quality sports coverage.In addition to the Olympics coverage, the Telegraph will publish a supplement previewing the Premiership on 14 August featuring articles by Alan Hansen and… Continue reading Telegraph Bolsters Sports Coverage In Olympic Run-Up

Cable and satellite entertainment giant UKTV is preparing to update its interactive channel guide, allowing viewers to search programme listings and receive text alerts to their mobile phone when a programme is about to begin.The new service is being created in partnership with the Digital Interactive Television Group and Broadsystem, forming an extension of UKTV’s… Continue reading UKTV Revamps Interactive Scheduling Services

Global holdings group, Interpublic, has saw revenues jump 3% during the second quarter of 2004, with organic revenue moving out of the red for the first time since 2001. As organic revenue, which has been adjusted for acquisitions and dispositions, scraped in to the positive with a 0.3% increase, operating profits rose 3.8%, a slight… Continue reading Slow Improvements Continue At Interpublic

GWR’s, Local Radio Group, has today announced it will purchase the remaining 67% stake of Two Boroughs Radio Limited from Johnston Press, to become sole-owner of the Burnley based station. The total purchase price, which includes the previously acquired 33% share of Two Boroughs Radio, is reported to be just over £2.2 million. In June,… Continue reading Local Radio Group Snaps Up Remaining Stake Of Two Boroughs

The online research market in the UK will more than double in 2004 and rake-in a massive £160 million over the year, according to a marketing information agency. The report Online Surveys and Research – A Buyer’s Guide, published by E-Consultancy, says the UK will be using the web to conduct research as frequently as… Continue reading UK Online Research Market To Double In 2004

Researching and shopping online has become even more popular in the United States thanks to a stronger economy and growing consumer confidence says, Dieringer Research Group (DRG). The American Interactive Consumer Survey, which involved 3,000 US adults, revealed that three out of five regularly go online, with the majority using the internet for shopping and… Continue reading US Buys Into Online Shopping

Almost 8 million people tuned in to Channel 4 last night to watch Big Brother contestant Stuart Wilson leave the house in a surprise eviction just two days before the series finalé.Unofficial overnight figures from BARB show that a peak of 7.7 million reality-TV fans watched the youngest housemate get evicted after receiving the least… Continue reading Surprise Big Brother Eviction Draws 7.7 Million To Channel 4