The quarter two 2004 Bellwether Report revealed that the final data from 2003 showed the steepest rise in marketing spend since the survey began in 2000. From April to June 2004, the survey results, which are drawn from a panel of over 250 UK marketing professionals and act as a barometer of the relative health… Continue reading INSIGHTanalysis: Media Healthcheck – July 2004

Local internet advertising in the United States has turned in to a full-fledged boom, says Borrell Associates, and as a result estimates that newspaper-owned internet sites will generate a staggering $1.14 billion this year. When the forecast is compared to the $811 million revenue from newspaper based web-sites produced last year, it’s easy to see… Continue reading Online Revenue Is The ‘Botox’ Of Newspaper Industry

The advertising watchdog has today banned a campaign promoting Audi cars following complaints that it encouraged speeding and irresponsible driving.The leaflet for the new Audi A3 highlighted a section of the A5 from Weston-Under-Lizard to Horsebrook and encouraged people to drive the car along it. The centre page of the mailing read: “Ten kilometres of… Continue reading Watchdog Clamps Down On Audi For Encouraging Speeding

Wanadoo, the UK’s largest internet service provider, has secured a long-running distribution deal with computer manufacturer and retailer Time Group.The three-year deal will see Wanadoo, which recently rebranded from Freeserve, become Time Group’s exclusive internet provider, meaning that computers bought from the company’s 140 UK retail outlets and direct channels will come pre-loaded with its… Continue reading Wanadoo Partners With Time Group For Distribution Deal

BSkyB has today unveiled that profits for the year ending 30 June 2004 climbed by a staggering 65% to £600 million, despite the group once again failing to meet its self-set goal of adding 100,000 new subscribers a quarter. The satellite provider also posted a healthy revenue gain, up 15% to £3.7 billion. However, it… Continue reading Sky Profits Rocket Despite Slowing Subscriber Rates

Consumer spending in the United States fell by 0.7% in June – the largest drop since September 2001, according to figures published by the Commerce Department. As reported in today’s Financial Times, US government statisticians have estimated that the economy grew slower than expected, up only 3% during the second quarter, owing to a 1%… Continue reading US Spending In June Matches Decline Of 2001

Ed Meyer, chairman and chief executive of Grey Global, could be in a for a $34 million cash payout if he succeeds in selling the advertising group for $1.3 billion. According to a report in The Times today, Meyer, 76, who has been Grey’s chief executive since 1970 is also thought to be entitled to… Continue reading Meyer Set For $34 Million Payout After Sale Of Grey

Hotel guests are now embracing broadband, says new a new study from a high-technology market research firm and it has forecast that the number of properties in the United States offering the high-speed internet connection is set to rise to 26,828 by 2008. According to In-Stat/MDR, the hotel broadband market has come along way since… Continue reading Hotel Broadband Market Begins To Heat Up Again

Cinema advertising in the US is set to more than double in size by 2008 to reach a $1 billion market, as new research from Veronis Suhler Stevenson (VSS) reveals this is the fastest growing advertising sector, beating both the internet and television. According to the Communications Industry Forecast & Report by the media merchant… Continue reading US Cinema Advertising To Reach $1bn By 2008

Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising