UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn

Outdoor advertising contractor Maiden has announced the promotion of Philip Miles to the role of group sales director in a move that reflects continued growth at the company following two significant account wins.The new role will see Miles, who has been national sales director for the last seven years, assume responsibility for all UK sales… Continue reading Maiden Bolsters Sales Team Following Account Wins

Future Publishing is strengthening its internet operations with a raft of new appointments following a board level review designed to increase efficiency and boost the revenue generated by the company’s online projects.The shake-up sees publishing director David Maher-Roberts take overall control of Future’s internet business with a remit to develop an online strategy. He will… Continue reading Future Publishing Strengthens Internet Operations

Undeveloped technology markets will fuel further growth in the telephone industry over the next few years, according to a report from a UK based telecoms research group. As many of the world’s early adopters of mobile telephones, such as Western Europe and North America, reach saturation, areas such as Africa and Latin America look set… Continue reading Emerging Telecoms Markets To Fuel Industry Growth

By 2010, voice-over-internet-protocol (VoIP) is forecast to reach nearly 20 million households worldwide, according to Global Information Incorporated. The report The Voice Of the Lightwave: VoIP says, that currently VoIP is not selling much but by 2010 should reach about 25% of the high-speed internet access market, generating nearly $1 billion. However, to reach its… Continue reading VoIP To Reach 20 Million Households By 2010

Personalising mobile phones with new ring-tones looks set to continue as the most successful mobile phone advancement over the next few years, as the market in Western Europe is set to peak at a staggering $2.4 billion in 2007. According to telecoms expert, Ovum, mobile phone personalisation has proved to be the most successful form… Continue reading Mobile Phone Music To Peak At $2.4bn In 2007

Users are more reluctant to use email or conduct business online because of growing security problems caused by spam and viruses, says Consumer Union. As reported by ClickZ News, a solution to these issues is needed quickly says Consumer Union’s website Consumer Report, as 27% of the 2000 US email users surveyed found that spam… Continue reading Spam And Viruses Deter Online Users

Television and radio continue to be the most popular form of entertainment and communication in the UK, despite consumers spending more time and money on ‘new media’ such as the internet and mobile phones than ever before. Figures released from the UK media regulator, Ofcom, show that television still has a large faithful following as… Continue reading TV And Radio Still Firm Entertainment Favourties

This year’s Olympic Games in Athens will be screened online for the first time, with the BBC claiming to offer the world’s first interactive coverage of the world’s biggest sporting event across broadband, interactive television and digital text services.The BBC’s online and interactive coverage forms part of its new ‘on demand’ strategy for its internet… Continue reading BBC Takes Olympics Online And Interactive For First Time