Commercial radio is increasing its appeal to advertisers with further growth in its delivery of core audiences in the second quarter of 2004, according to Radio Advertising Bureau.The latest RAJAR listening data for the three months to June reveals strong year on year growth in the time spent listening amongst a number of key advertising… Continue reading Commercial Radio Increases Appeal To Advertisers

Publicis Groupe, owner of media buying giants ZenithOptimedia, announced today that revenues for the second quarter of 2004 rose by 4.5% as Europe, along with all other operating regions showed encouraging growth. Although steadily picking up, growth in the European market still lagged behind the rest of the world with growth of 2.2% taking revenues… Continue reading Publicis Revenues Up 4.5% With Encouraging Growth Worldwide

Lord Conrad Black’s last-ditch attempt to block the £729 million sale of the Daily and Sunday Telegraph to the Barclay brothers has failed after a Delaware judge rejected the media tycoon’s eleventh-hour appeals. The ruling should clear the way for the Barclay brothers to succeed in their long-held ambition of taking control of Britain’s best… Continue reading Black Fails To Scupper £729 Million Sale Of Telegraph Titles

Offline agencies are beginning to realise that online video advertising could have a similar reach to television, according to JupiterResearch, and as a result this market in the United States is expected to grow from $77 million in 2003 to $657 million by 2009. Speaking at the Jupiter/ClickZ Advertising Forum Conference yesterday, analyst Nate Elliott… Continue reading Online Video Ad Spend Could Rival TV

Satellite television providers will lose their digital-video-recorder (DVR) edge over cable companies by 2006, despite having a three-year head start, says a new report from an American based market research firm. The Internet-Based Video Services white paper from Parks Associates says that although satellite companies began offering DVRs as early as 1999, they will not… Continue reading Cable Companies Set To Steal DVR Crown From Satellite Providers

Internet penetration in Britain is set to reach 75% of adults, rivaling the wristwatch, the most common form of technology which is used by 80% of Britons. According to new research from media intelligence group, Mintel, the number of UK web surfers is set to soar as the internet becomes an indispensable tool in the… Continue reading UK Internet Penetration Could Rival The Wristwatch

Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots.The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and the… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

MSN UK is redesigning its website for the first time in almost three years in an attempt to attract more big-brand advertisers to the internet.The new-look homepage, which attracts nearly 16 million internet users each month, launches this week with a range of larger advertising options that can be tailored to need the specific needs… Continue reading MSN Redesigns Homepage For Advertisers

United Business Media has today announced that operating profit was up nearly 52%, pushed on by a significant turnaround from its technology and health care division, CMP Media. In a statement announced this morning UBM said for the six months ending 30 June 2004 that most of its businesses performed strongly, driving pre-tax operating profit… Continue reading Profits At United Business Media Jump 52%

Trinity Mirror said this morning that the ‘media storm’ surrounding the publication of fake photographs of Iraqis being abused by UK soldiers was the reason circulation at its flagship newspaper the Daily Mirror fell by 5.3% year-on-year. Sly Bailey, chief executive, said that despite the disappointing circulation performance during the period in May, there have… Continue reading Strong Revenue Performance From Trinity Mirror Despite Mirror Fiasco