WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over. Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230… Continue reading Record Profits At WPP Spell End To Advertising Downturn

High-definition television (HDTV) is set for rapid pick-up in Europe as 4.6 million households are predicted to have the new display technology by 2008. According to Datamonitor; Germany, the UK and France will lead the European roll-out but it wont be all good news for this market as high-prices and consumer confusion look set to… Continue reading Consumer Confusion Slows HDTV Success In Europe

Although the internet increasingly plays a vital role in our daily routine, it still plays second fiddle to old-fashioned habits, says a new report. According to the Pew Internet and American Life Project, 88% of Americans online admitted the internet plays an important part in their day-to-day schedules, with two-third saying it played a major… Continue reading Traditional Habits Still Dominating Over Online Alternatives

SUBtv has appointed Digital Media Sales to sell airtime across its rapidly expanding network of plasma television screens in student unions across the UK.The appointment leaves SUBtv, which launched earlier this year with the backing of venture capital firm Beringea, free to concentrate of sponsorship and advertiser funded programming, while utilising DMS to maximise airtime… Continue reading Student Media Network Appoints Sales House

The Sunday Times has produced a special eight-track CD featuring artists such as Morrissey, Belle & Sebastian and The Strokes to mark the summer music festival season.The Festival Fever 04 CD will be given away with copies of the broadsheet newspaper on August 22 in the London LWT/Carlton television area. It will be supported by… Continue reading Sunday Times Creates CD Of Summer Festival Music

UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn

Outdoor advertising contractor Maiden has announced the promotion of Philip Miles to the role of group sales director in a move that reflects continued growth at the company following two significant account wins.The new role will see Miles, who has been national sales director for the last seven years, assume responsibility for all UK sales… Continue reading Maiden Bolsters Sales Team Following Account Wins

Future Publishing is strengthening its internet operations with a raft of new appointments following a board level review designed to increase efficiency and boost the revenue generated by the company’s online projects.The shake-up sees publishing director David Maher-Roberts take overall control of Future’s internet business with a remit to develop an online strategy. He will… Continue reading Future Publishing Strengthens Internet Operations

Undeveloped technology markets will fuel further growth in the telephone industry over the next few years, according to a report from a UK based telecoms research group. As many of the world’s early adopters of mobile telephones, such as Western Europe and North America, reach saturation, areas such as Africa and Latin America look set… Continue reading Emerging Telecoms Markets To Fuel Industry Growth