Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Online advertising is the new driving force behind broadband, according to a new report, with many internet users being encouraged to switch to high-speed connections as a result of web-site marketing. A report from dealgroupmedia says, the surge in sales caused by internet advertising even oustrips the overalll growth of broadband. During an internet campaign… Continue reading Online Ads Are Driving Broadband Subscriptions

Paid search spending in the US will more than double by 2009 to $5.5 billion but as this market matures, growth is expected to slow down, says a new report from a US research group. According to Jupiter Research, advertisers are expected to spend $2.6 billion on search by the end of this year and… Continue reading US Paid Search Spend To Double By 2009

Channel 4 has appointed investment bank UBS to review its strategic options, in a move that has sparked speculation that the state-owned broadcaster is edging closer to a merger with commercial rival, Five.The two channels have made no secret of their desire to forge closer links and have held tentative discussions about the logistics of… Continue reading Channel 4 Hires UBS As It Mulls Merger With Five

The Real Radio network has announced its most high-profile station-led promotion to date, giving away £150,000 to lucky listeners, inviting them to hunt the station’s ‘man on the run’ on the streets of Wales, Scotland and Yorkshire.The network’s Fugitive campaign is designed to create a frenzy amongst listeners, with a daily bounty being offered to… Continue reading Real Radio Hunts Success With Fugitive Campaign

Emap Communications has today announced that it has purchased the event that hosts the advertising world’s ‘Oscars’ – the Cannes Lions International Advertising Festival – for £52.5 million. The festival, which has been acquired from WJB Chiltern Trust, is the largest yearly gathering in the marketing world and each June over 8,000 advertising and marketing… Continue reading Emap Acquires Ad World’s ‘Oscars’

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies. Colorado based ICOM surveyed members in more than 25 countries and… Continue reading UK Advertisers Place Little Importance On Summer Olympics

The popularity of text messaging looks set to get an even further boost as communications giant, British Telecom, has announced that land-line owners can now also join the texting revolution. New developments in technology has allowed BT to offer text-messaging services to home phone owners. Fixed line texting allows those who don’t have special SMS… Continue reading BT Launches Text Messaging For Land Line Phones

As internet shopping continues to boom, so does the number of people using credit cards online, with one-in-ten UK web-users now choosing this payment method, which has grown by five times in popularity since 1999. According to research by the Association for Payment Clearing Services (APACS), 10% of all credit card transactions now take place… Continue reading Online Credit Card Payments Surge