Hachette Filipacchi’s Flagship monthly fashion title Elle is teaming up with IT expert Hewlett-Packard to launch an online promotion giving readers the chance to become cover stars.The promotion will launch with advertorials in the European and Russian editions next month, directing readers to visit a specially created website at www.hp.com/uk/elle, where they can superimpose their… Continue reading Elle Teams With Hewlett Packard For Cover Star Promotion

Giant outdoor advertising specialist MegaPoster has been selected by popular beer brand Castlemaine XXXX to form the basis of a massive nation-wide advertising push.The FMCG brand will use MegaPoster sites in Bristol, Cardiff and Brighton over the next month as it moves to market itself on a large scale.The adverts have several executions, all building… Continue reading MegaPoster To Spearhead Giant Castlemaine Push

Hachette Filipacchi has secured long-standing drinks firm SodaStream as the sponsor of its forthcoming Inside Soap awards, giving the brand prime placement at both the ceremony, and within the magazine’s extensive coverage of the event.The awards, celebrating their 10th year, will be launched with a star-studded party in September, promising more glitz and glamour than… Continue reading SodaStream Cleans Up With Inside Soap Sponsorship

ITV Sales has today announced a third key appointment to its advertiser relationships team as part of ongoing attempts to improve its image by becoming more customer-centric.Maria-Isabel Jassies will join the twelve-strong team at the beginning of September from Mindshare, where she was an account director with responsibility for a number of high-profile clients including… Continue reading ITV Sales Recruits Third Agency Account Director

TiVo, the maker of the first digital video recorder, has announced plans to slash its price in the US by half to $99 in a bid to attract new subscribers. Launched five years ago, the subscription based company which allows users to record and pause live television, wants to drive its customer base up to… Continue reading TiVo Cuts Price To Drive Sales

Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Online advertising is the new driving force behind broadband, according to a new report, with many internet users being encouraged to switch to high-speed connections as a result of web-site marketing. A report from dealgroupmedia says, the surge in sales caused by internet advertising even oustrips the overalll growth of broadband. During an internet campaign… Continue reading Online Ads Are Driving Broadband Subscriptions

Paid search spending in the US will more than double by 2009 to $5.5 billion but as this market matures, growth is expected to slow down, says a new report from a US research group. According to Jupiter Research, advertisers are expected to spend $2.6 billion on search by the end of this year and… Continue reading US Paid Search Spend To Double By 2009

Channel 4 has appointed investment bank UBS to review its strategic options, in a move that has sparked speculation that the state-owned broadcaster is edging closer to a merger with commercial rival, Five.The two channels have made no secret of their desire to forge closer links and have held tentative discussions about the logistics of… Continue reading Channel 4 Hires UBS As It Mulls Merger With Five