The global advertising recovery is slower than expected said a new report from Merrill Lynch and predicted a global advertising growth forecast of up to 5% in 2005, with Europe lagging behind both the worldwide average and the US with an expected 3% – 4% growth. In the latest Advertising and Marketing Services report, Merrill… Continue reading Europe Lags Behind 2005 Worldwide Ad Recovery Forecast

The Sunday Times Scotland has announced a wide-ranging programme of sponsorship, sampling competitions and promotions to support this year’s Edinburgh Festival Fringe between the 8th and 30th of August.The centrepiece of the newspaper’s campaign is The Sunday Times Scotland‘s sponsorship of the Edinburgh Festival Fringe radio station, broadcasting live from the city centre throughout the… Continue reading Sunday Times To Promote Edinburgh Fringe Festival

Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson. According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures,… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms

By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research. The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2%… Continue reading Digital Radio Set For Boom In Europe

Email marketing is becoming more acceptable as a promotional medium, says a new report from DoubleClick, as click-through rates continue to grow year-on-year. From quarter three 2003 to quarter one 2004, click-through rates of email marketing rose by 7.1%, with France growing faster than any region, up 4.8% in the quarter. Followed by a combined… Continue reading Email Becomes More Acceptable As A Marketing Tool

The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal

ITV has secured FMCG giant Cadbury’s as the new sponsor of prime-time 60s police drama Heartbeat, marking the company’s second sponsorship deal with the broadcaster, building on the success of its Coronation Street partnership.The new deal is worth £1.6 million and will see Cadbury’s, owned by Premier Foods, receive branding through sponsorship credits on the… Continue reading ITV Secures Cadbury’s For Heartbeat Sponsorship

ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend.ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail claims… Continue reading Carlton Devaluation Hits ITV Assets Hard

Media regulator Ofcom has begun the bidding process for the latest commercial FM radio licence in Ashford, Kent, a contract which will run for 12 years.Ofcom estimates that the coverage of the licence would give the winning broadcaster access to an adult population of around 60,000. However, the exact coverage gained by the finalised contract… Continue reading Ofcom Opens Bidding For New FM Radio Licence In Kent

ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend. ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail… Continue reading Carlton Devaluation Hits ITV Assets Hard