Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies. Colorado based ICOM surveyed members in more than 25 countries and… Continue reading UK Advertisers Place Little Importance On Summer Olympics

The popularity of text messaging looks set to get an even further boost as communications giant, British Telecom, has announced that land-line owners can now also join the texting revolution. New developments in technology has allowed BT to offer text-messaging services to home phone owners. Fixed line texting allows those who don’t have special SMS… Continue reading BT Launches Text Messaging For Land Line Phones

As internet shopping continues to boom, so does the number of people using credit cards online, with one-in-ten UK web-users now choosing this payment method, which has grown by five times in popularity since 1999. According to research by the Association for Payment Clearing Services (APACS), 10% of all credit card transactions now take place… Continue reading Online Credit Card Payments Surge

WAP page impressions have grown by 42% to 4 billion over the past year, according to the Mobile Data Association, putting it on track to reach a total of 13 billion by 2004. Despite this being a traditionally quieter time because of the summer holidays, WAP has grown from 784 million pages since June 2003… Continue reading WAP Pages To Reach 13 Billion In 2004

Emap Communications has today announced that it has purchased the event that hosts the advertising world’s ‘Oscars’ – the Cannes Lions International Advertising Festival – for £52.5 million. The festival, which has been acquired from WJB Chiltern Trust, is the largest yearly gathering in the marketing world and each June over 8,000 advertising and marketing… Continue reading Emap Acquires Ad World’s ‘Oscars’

Global holdings group, Interpublic, has saw revenues jump 3% during the second quarter of 2004, with organic revenue moving out of the red for the first time since 2001. As organic revenue, which has been adjusted for acquisitions and dispositions, scraped in to the positive with a 0.3% increase, operating profits rose 3.8%, a slight… Continue reading Slow Improvements Continue At Interpublic

GWR’s, Local Radio Group, has today announced it will purchase the remaining 67% stake of Two Boroughs Radio Limited from Johnston Press, to become sole-owner of the Burnley based station. The total purchase price, which includes the previously acquired 33% share of Two Boroughs Radio, is reported to be just over £2.2 million. In June,… Continue reading Local Radio Group Snaps Up Remaining Stake Of Two Boroughs

Channel 4 has announced the sponsorship of several comedy shows at the forthcoming Edinburgh Festival, underlining the broadcaster’s commitment to new talent and the next generation of British comedy stars.In addition to the show sponsorships, Channel 4 will produce a one page satirical free-sheet entitled Edinburgh Fun with articles and commentaries by new and established… Continue reading Channel 4 To Sponsor Best Of Edinburgh Comedy

The number of WAP pages being viewed by mobile phone users is on the increase, with the total for June seeing a considerable increase of 42% year on year, according to the latest figures released by the Mobile Data Association.A Total of 4 billion WAP pages were viewed during the second quarter of 2004, traditionally… Continue reading WAP Usage Growing As User Choice Increases

The Daily Telegraph will begin its run up to the Olympic Games next week with the publication of an eight-page preview guide to the event, underlining its commitment to quality sports coverage.In addition to the Olympics coverage, the Telegraph will publish a supplement previewing the Premiership on 14 August featuring articles by Alan Hansen and… Continue reading Telegraph Bolsters Sports Coverage In Olympic Run-Up