Global holdings group, Interpublic, has saw revenues jump 3% during the second quarter of 2004, with organic revenue moving out of the red for the first time since 2001. As organic revenue, which has been adjusted for acquisitions and dispositions, scraped in to the positive with a 0.3% increase, operating profits rose 3.8%, a slight… Continue reading Slow Improvements Continue At Interpublic

GWR’s, Local Radio Group, has today announced it will purchase the remaining 67% stake of Two Boroughs Radio Limited from Johnston Press, to become sole-owner of the Burnley based station. The total purchase price, which includes the previously acquired 33% share of Two Boroughs Radio, is reported to be just over £2.2 million. In June,… Continue reading Local Radio Group Snaps Up Remaining Stake Of Two Boroughs

Channel 4 has announced the sponsorship of several comedy shows at the forthcoming Edinburgh Festival, underlining the broadcaster’s commitment to new talent and the next generation of British comedy stars.In addition to the show sponsorships, Channel 4 will produce a one page satirical free-sheet entitled Edinburgh Fun with articles and commentaries by new and established… Continue reading Channel 4 To Sponsor Best Of Edinburgh Comedy

The number of WAP pages being viewed by mobile phone users is on the increase, with the total for June seeing a considerable increase of 42% year on year, according to the latest figures released by the Mobile Data Association.A Total of 4 billion WAP pages were viewed during the second quarter of 2004, traditionally… Continue reading WAP Usage Growing As User Choice Increases

The Daily Telegraph will begin its run up to the Olympic Games next week with the publication of an eight-page preview guide to the event, underlining its commitment to quality sports coverage.In addition to the Olympics coverage, the Telegraph will publish a supplement previewing the Premiership on 14 August featuring articles by Alan Hansen and… Continue reading Telegraph Bolsters Sports Coverage In Olympic Run-Up

Cable and satellite entertainment giant UKTV is preparing to update its interactive channel guide, allowing viewers to search programme listings and receive text alerts to their mobile phone when a programme is about to begin.The new service is being created in partnership with the Digital Interactive Television Group and Broadsystem, forming an extension of UKTV’s… Continue reading UKTV Revamps Interactive Scheduling Services

The online research market in the UK will more than double in 2004 and rake-in a massive £160 million over the year, according to a marketing information agency. The report Online Surveys and Research – A Buyer’s Guide, published by E-Consultancy, says the UK will be using the web to conduct research as frequently as… Continue reading UK Online Research Market To Double In 2004

Researching and shopping online has become even more popular in the United States thanks to a stronger economy and growing consumer confidence says, Dieringer Research Group (DRG). The American Interactive Consumer Survey, which involved 3,000 US adults, revealed that three out of five regularly go online, with the majority using the internet for shopping and… Continue reading US Buys Into Online Shopping

The quarter two 2004 Bellwether Report revealed that the final data from 2003 showed the steepest rise in marketing spend since the survey began in 2000. From April to June 2004, the survey results, which are drawn from a panel of over 250 UK marketing professionals and act as a barometer of the relative health… Continue reading INSIGHTanalysis: Media Healthcheck – July 2004

Local internet advertising in the United States has turned in to a full-fledged boom, says Borrell Associates, and as a result estimates that newspaper-owned internet sites will generate a staggering $1.14 billion this year. When the forecast is compared to the $811 million revenue from newspaper based web-sites produced last year, it’s easy to see… Continue reading Online Revenue Is The ‘Botox’ Of Newspaper Industry