Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Online advertising is the new driving force behind broadband, according to a new report, with many internet users being encouraged to switch to high-speed connections as a result of web-site marketing. A report from dealgroupmedia says, the surge in sales caused by internet advertising even oustrips the overalll growth of broadband. During an internet campaign… Continue reading Online Ads Are Driving Broadband Subscriptions

Paid search spending in the US will more than double by 2009 to $5.5 billion but as this market matures, growth is expected to slow down, says a new report from a US research group. According to Jupiter Research, advertisers are expected to spend $2.6 billion on search by the end of this year and… Continue reading US Paid Search Spend To Double By 2009

TiVo, the maker of the first digital video recorder, has announced plans to slash its price in the US by half to $99 in a bid to attract new subscribers. Launched five years ago, the subscription based company which allows users to record and pause live television, wants to drive its customer base up to… Continue reading TiVo Cuts Price To Drive Sales

Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost