Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009

Emap is revamping its flagship teen magazine Bliss next month in an attempt to offer readers more grown-up content.The new-look title will be supported by an updated website at blissmag.co.uk and promises to give readers a more stylish package containing more tightly focussed content that is both supportive and relevant to its young readers.Emap claims… Continue reading Bliss Gets A Facelift To Compete In Tricky Teen Market

ITV has secured Yellow Pages to sponsor The Block, a new home improvement reality-TV show that follows four couples who have been given £250,000 to renovate a block of flats whilst under round-the-clock surveillance.The show, which is being dubbed as a cross between Big Brother and Property Ladder, has been a massive hit in Australia.… Continue reading ITV Sales Signs Deal To Put Yellow Pages On The Block

Havas, the French advertising group, has said it is interested in bidding for American rivals, Grey Global Group, starting with an offer of over $1 billion (£550 million). Chairman and chief executive officer of Havas, Alain de Pouzilhac, told French newspaper Le Figaro that he was interested in buying Grey and had secured financial backing.… Continue reading Havas Chairman Confirms Interest In Bidding For Grey

Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to â‚Ź792.3 million, spurred on by the European advertising recovery in quarter two. For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over â‚Ź430 million.… Continue reading European Ad Recovery Spurs JCDecaux Revenue

A high-tech market research firm has forecast that the number of worldwide wireless mobile phone subscribers will grow to 2.5 billion by 2009. According to a new report from In-Stat/MDR, subscribers to services such as wideband code-division multiple-access (WCDMA), one of the main technologies for the implementation of third-generation (3G) cellular systems, will experience robust… Continue reading Growth Returns To Mobile Phone Market

Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008

The global advertising recovery is slower than expected said a new report from Merrill Lynch and predicted a global advertising growth forecast of up to 5% in 2005, with Europe lagging behind both the worldwide average and the US with an expected 3% – 4% growth. In the latest Advertising and Marketing Services report, Merrill… Continue reading Europe Lags Behind 2005 Worldwide Ad Recovery Forecast

The Sunday Times Scotland has announced a wide-ranging programme of sponsorship, sampling competitions and promotions to support this year’s Edinburgh Festival Fringe between the 8th and 30th of August.The centrepiece of the newspaper’s campaign is The Sunday Times Scotland‘s sponsorship of the Edinburgh Festival Fringe radio station, broadcasting live from the city centre throughout the… Continue reading Sunday Times To Promote Edinburgh Fringe Festival