Starcom Mediavest has brokered an innovative promotional deal that will see Emap Advertising and Associated Newspapers join forces to raise awareness of their individual Metro branded products.The partnership will see Emap’s Metro 97.1 FM radio station promote the launch of Associated’s Metro newspaper in Newcastle at the end of this month. The ‘Live In It… Continue reading Emap And Metro Partner For Mini Cross-Promotional Deal

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue. The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

Analogue switch-off by 2010 is extremely unlikely, says a new report from Informa Media Group. The report, Digital TV – Fourth Edition says, the switch to digital looks doubtful and is unlikely to take place in any of the 43 countries covered in the report by 2010. Informa predicts that digital TV (DTV) will reach… Continue reading Analogue Switch Off Extremely Unlikely By 2010 Says Informa

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head

Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies

The Daily Telegraph has secured Toyota Avensis as the exclusive six-figure sponsor of its cricket orientated activity from now until the end of the summer.The deal will see the car brand sponsor a specially-created supplement to mark the start of the England versus New Zealand test match later this week. This will be followed by… Continue reading Telegraph Secures Toyota For Cricket Sponsorship

Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase