The BBC licence fee should be reduced and commercial broadcasters allowed to bid for funding to make public service programmes, according to a report commissioned by the Conservative party.The wide-ranging review, which is being spearheaded by former Five chief executive, David Elstein, is backing proposals for the creation of a new public service fund that… Continue reading Tory Report Calls For Reduction Of BBC Licence Fee
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WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the… Continue reading Sorrell Set To Signal Start Of Advertising Recovery
The digital revolution is rapidly gathering pace with nearly 17 million UK households expected to have access to multi-channel television by 2005, according to the latest study from Continental Research. The Spring 2004 Digital Television Report predicts that BSkyB will reach its 8 million forecast homes by the start of next year, with Freeview nearing… Continue reading Digital Television To Reach 17 Million UK Homes By 2005
WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to… Continue reading Sorrell Set To Signal Start Of Advertising Recovery
Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes
Mediaedge:cia has appointed ZenithOptimedia boss Tom George as its new managing director, in a move that fills the power vacuum at the top of the WPP-owned media agency.The appointment ends a four month search by chairman Rob Norman to replace former managing director, Matt James, who shocked the industry last September by stepping down after… Continue reading Mediaedge:cia Appoints George As Managing Director
ITV looks likely to announce the appointment of a new chairman as early as next week after reducing the shortlist of names being considered for the high-profile position to just two.It is understood that the nominations committee led by Sir Brian Pitman has whittled the shortlist down to John Gardiner and Peter Burt, both of… Continue reading ITV To Announce Appointment Of New Chairman Next Week
US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the greatest increases throughout the year. Nielsen Monitor-Plus, the advertising information arm of the research company, has reported that all major media categories showed a growth in adspend during the year, and each… Continue reading US Adspend Tops 5% During 2003, Says Nielsen
BT Group has secured a wide-ranging deal with British Airways that will see wireless broadband access offered to thousands of business travellers in airports around the world.The agreement will see a number of BT Openzone access points installed in executive lounges across the UK and other international destinations from April this year, in a move… Continue reading BT Secures Wide-Ranging WiFi Deal With British Airways
Anglo-Dutch publishing group Reed Elsevier today posted increased pre-tax profits for 2003 but said it expects growth to slow in the coming year as the continued economic downturn takes its toll.Pre-tax profits were up 9%, from £927m to £1.01 billion. Reed said the figure would have reached 10% if adjusted at full year currency rates… Continue reading Reed Elsevier Sees 2003 Profits Rise But Predicts Dip