The UK’s Internet Advertising Bureau (IAB) is now predicting that online’s share of total advertising will reach 4% by autumn 2007. This revised target comes after the original 2% goal set for autumn 2004 was surpassed twelve months early. The UK’s online advertising market is already twice the size of cinema and half the size… Continue reading Online Revenues To Surpass Radio By 2007, Says IAB
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The Barclay brothers’ bid for the Daily and Sunday Telegraph could be further jeopardised by a rival offer from city brokerage Collins Stewart, which values the titles at around £400 million. It is understood that the firm has assembled a consortium to bid for the assets of Hollinger International, the newspaper empire formerly headed by… Continue reading Brokerage To Challenge Barclay Brothers For Telegraph
Advertising agency account business remained strong during January, with activity up 7% year on year, according to the latest New Business Scorecard from Lehman Brothers. This strength continues from December, when the number of account moves rose by 40% year on year (see Publicis Tops 2003 New Business League). Omnicom and Publicis had a good… Continue reading Agency Account Activity Remains Strong In January
Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research. The majority (86%) of Europe’s online population uses the internet to research products prior to purchase, but less than half of them (42%) stay online to make a transaction. Forrester concludes that the influence… Continue reading Online Research Drives Offline Sales, Find Forrester
The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004
Almost five million UK homes will have subscribed to a high-speed broadband internet service by the end of this year, according to the latest study from Continental Research. The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago… Continue reading Broadband Remains Strong As Net Penetration Stalls
Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004. Advertising… Continue reading UK National Press Outlook From Billetts
UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative
BT Group intends to make high-speed broadband internet services available to 90% of the UK population by the summer, as part of its plan to achieve total coverage by 2005. Pierre Danon, chief executive of BT Retail, says the telecoms giant will have invested £22 million by next year in setting up public private partnerships… Continue reading BT Aims For Total UK Broadband Coverage By 2005
Radio revenues at GWR Group rose by 12% year on year during the three months to the end of December 2003, thanks to a strong performance from the Local Radio Group (LRG). LRG, which accounts for 70% of GWR’s revenues, posted a 13% jump, following the introduction of a new sales system. Local spend was… Continue reading GWR Group Sees 12% Revenue Rise In Q1