Giant poster firm Megaposter has secured mobile phone manufacturer Sony Ericsson to launch a campaign to promote the launch of its new T630 cameraphone.The large format billboard featuring the phone has been erected on Shoreditch High Street to maximise exposure to the area’s clubbing and drinking district, frequented regularly by the young, style-conscious Londoners that… Continue reading Megaposter Signs Sony For Shoreditch Site

Capital 95.8 FM has secured a five month-long deal with Subway sandwich restaurants to become the exclusive broadcast sponsor of its daily ‘workforce anthems’.The sponsorship will invite listeners to register their favourite song to get them through the working day. Every feature will be topped and tailed with Subway taglines and a competition element will… Continue reading Capital Secures Tasty Sponsorship Deal With Subway

ITV has announced plans to acquire SMG’s stake in GMTV for £31 million and is to bid for the remaining 25% of the breakfast broadcasting network, which is owned by Walt Disney Company. The proposed buy-out is part of a wide-ranging deal that will also see ITV take-over the sale of SMG’s national television airtime… Continue reading ITV To Acquire SMG’s Stake In GMTV For £31 Million

Record producer and radio broadcaster, Chrysalis, today announced that they are on track to deliver strong earnings growth over the next few years as operating profit for the last six months has trebled to £3.7 million. Radio revenues for the period ending 29th February, were up by 23% to £33.3 million; growth continued in March… Continue reading Chrysalis Profits Treble For Past Six Months

Voice-over-internet telephony (VoIP) equipment is expected to grow by 48% to $4.9 billion by the end of 2004, according to a new report from eMarketer. The VoIP: Spending and Trends report shows that by the end of 2007, this market is expected to grow rapidly and total equipment spend to reach $15.1 billion. The report… Continue reading VoIP Market To Grow By 48% In 2004

By 2008, 22 million teenagers are expected to be using the internet says a new report from Jupiter Research. The report says that 17% of online teenagers spend eight hours or more on the internet a week, describing them as highly active online ‘influencers’. Girls make up 53% of the influencers by shopping and chatting… Continue reading On-line Teenagers Are ‘Influencers’ Says Jupiter

Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB). Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.” During quarter one of this year, the RAJAR figures show that… Continue reading Key Audiences Tuning In To Commercial Radio Says RAB

Worldwide shipment of mobile phone units will reach 595 million by 2004 says a new report from global market intelligence group, IDC. According to the Worldwide Mobile Phone 2004-2008 Forecast And Analysis report, sales of 2.5G mobile phones will drive market growth for the next few years with sales of 3G mobile phones finally passing… Continue reading Mobile Phone Shipments To Surpass 100 Million By 2007

MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

Subscription-based digital terrestrial service Top Up TV has announced the appointment of Matt Seaman as the company’s sales and marketing director following his defection from Freeview in February.Seaman joins the embryonic television firm after three months of compulsory gardening leave from his previous role as Freeview general manager. Top Up is now certain to use… Continue reading Top Up TV Confirms Appointment Of Freeview Manager