Commercial radio is leading the way out of the advertising downturn and is continuing to increase its delivery of core audiences to advertisers, according to the Radio Advertising Bureau.The latest RAJAR listening data for the first quarter of 2004 reveals year on year growth in both hours and weekly reach amongst a number of key… Continue reading Commercial Radio Increases Offering To Advertisers

The Daily Telegraph has announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies.The move will see The Telegraph Business Club launching on 11 May with a double page spread in the business section of The Daily Telegraph, as… Continue reading Telegraph Forms New Club To Woo Business Readers

Global holdings company, Interpublic, today announced that first quarter revenues are up 6% to $1.4 billion, increasing for the fourth consecutive period, but profit is still at a loss. Due to costs associated with the company’s restructuring plan, first quarter net loss was $16.9 million. However, overall the company has seen improvements to its financial… Continue reading Interpublic Revenues Up For 4th Quarter Running

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region. The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia. It is understood that… Continue reading WPP Unveils Maxus Global As Third Media Network

News Corporation has reported that quarter three profits have jumped 69% to reach $465 million, driven by increased sales in home entertainment and strong advertising growth. Chairman and chief executive, Rupert Murdoch said: “We are extremely pleased with News Corp’s third quarter results, 22% operating income growth was achieved across all of our business segments.”… Continue reading News Corp Profits Boosted By Ad Revenue

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point. The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture… Continue reading Omnicom Pools Resources To Form UK Buying Point

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Internet heavyweight Yahoo! has announced the launch of its latest product, Launchcast Radio, a new service enabling users to tailor their listening to individual tastes and screen out unwanted content.The service works by inviting users to rate their favourite artists and only playing content deemed suitable to those tastes. The service can introduce new artists… Continue reading Yahoo! Offers Tailor Made Internet Radio Content

The Daily Telegraph has announced the creation of a new “Business Club” section to attract new business readers and bolster its audience of medium sized company chiefs.The move will see The Telegraph Business Club launching on May 11th with a double page spread in the business section The Daily Telegraph as well as a dedicated… Continue reading Telegraph Forms New Club To Woo Business Readers