WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in… Continue reading Sorrell Heralds Global Advertising Recovery

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

GMG Radio has set up a dedicated interactive division to sell advertising across the websites of its three leading local radio brands: Real Radio, Jazz FM and the recently launched Smooth FM.The new commercial operation, led by Jazz FM managing director, Carter Tanner (pictured), will sell both bespoke online campaigns and airtime support advertising across… Continue reading GMG Offers Web Solutions Through New Interactive Division

May highlighted further improvements in advertising conditions, as many media owners and agencies posted upbeat revenue results this month, following the trend set in the previous quarter. In the newspaper sector, things were looking up for Trinity Mirror who saw revenues rise by nearly 5% for the first four months of 2004 but at Times… Continue reading INSIGHTanalysis: Media Healthcheck – May 2004

The number of at-home global active internet users for a number of selected countries fell by more than 419,000 during April 2004. For the second consecutive month, Switzerland grew more than any other country, up by nearly 4%, while the US lost more one million surfers. Active Internet Users By Country, April 2004     … Continue reading Internet Users Fall During April

Newspaper advertising revenues are finally on the upswing as the world economy recovers, says the latest annual survey of World Press Trends. The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Ad Revenue Rebounds But Circulation Dips

Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with TV, says a new report from Wanadoo. According to Wanadoo, its Fishbowl 2 survey is the UK’s largest ever media diary study. It asked 1000 people to record their media consumption over a two week period… Continue reading Broadband Internet ‘Eating Into TV Consumption’

Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward. The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets

Hachette Filipacchi has secured a cross-media deal that will see it cash in on the success of its market leading teen glossy Sugar with the launch of a series of branded television programmes on MTV Hits.The agreement, which begins later this week, will see MTV Hits broadcast a series of specially created Sugar TV shows… Continue reading Hachette Launches Sugar-Branded Programmes On MTV

While the recent RAJAR releases on mediatel.co.uk may not have been good news for everyone, the Capital Radio Group sponsored figures came up trumps for Vikki Wheeler, a planner/buyer at Media Campaign Services who won a digital radio through the promotion.Vikki’s prize (pictured) comes courtesy of Capital Radio Group, sponsors of this year’s RAJAR results.… Continue reading Capital Radio Announces RAJAR Competition Winner