Telewest shareholders gave the go ahead to one of the company’s many financial restructuring steps, at the Extraordinary General Meeting held on Friday 21 May. The groups shareholders passed a resolution to transfer most of the company assets in to Delaware, a subsidiary of Telewest Global. Telewest chairman, Cob Stenham said: “We thank our shareholders… Continue reading Telewest Shareholders Give Go Ahead To Financial Restructuring

The ongoing obsession with the lives of the rich and famous has prompted cross-media research consortium MediaDNA to start mapping the ‘personalities’ of celebrities alongside traditional brands.The first two celebrities to be included in the profile matching are former Capital Radio breakfast show host Chris Tarrant and his replacement Johnny Vaughan. The image, positioning and… Continue reading MediaDNA Initiative Maps Celebrity Personalities

The Financial Times has announced the promotion of Dominique Moseley to the newly created position of head of magazine publishing with immediate effect.The new role will see Moseley assume responsibility for the commercial success of the recently launched How to Spend It magazine, as well as the long running, media-focussed Creative Business supplement.Commenting on the… Continue reading Financial Times Appoints New Head Of Magazine Publishing

Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%

The mobile video services market in the US is expected to generate $5.4 billion by 2009, when 22.3 million Americans will be viewers of mobile video content, says a new report from In-Stat/MDR. The report says, the stars are beginning to align for mobile video services in the US, as the market is expected to… Continue reading Mobile Video Market To Reach $5.4 Billion By 2009

As Google and Yahoo! enter in to the local search advertising market, a new report from eMarketer warns local newspapers and yellow pages this is very bad news. Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared… Continue reading Google And Yahoo! Threaten Local Advertisers

The average quarter-hour TV audience in the US increases by 4% when out of home viewing is included, says a new report from The Total TV Audience Monitor. The study is designed to capture all TV viewing no matter where it takes place. Out of home viewing figures can be difficult to capture, as this… Continue reading TV Audience Grows As Out Of Home Viewers Counted

Ahead of the release of Emap’s Annual Statement next week, broker Merrill Lynch, has said that it expects pre tax profit at the magazine publisher to be up 12% to £196 million for 2003/2004. Merrill Lynch says, that although underlying momentum in the UK consumer portfolio is slowing, the recent launch of magazine, Closer is… Continue reading Profits At Emap Set To Rise Says Merrill Lynch

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age. The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow