Hachette Filipacchi has come together with girl’s portal mykindaplace.com to offer advertisers the opportunity to target teen consumers with integrated magazine and online campaigns.The partnership will also see the two companies run cross-promotional campaigns driving Hachette’s Sugar, tvhits! and ELLEgirl readers to mykindaplace.com – and the website’s users to these magazines.The initiative comes just weeks… Continue reading Hachette Teams With Teen Portal In Advertising Deal

Nearly two thirds of the UK’s top one hundred advertisers increased their above-the-line spend last year, in a move that suggests the industry is emerging from the downturn and into a period of growth.Figures from Nielsen Media Research published by Marketing magazine show that total spend rose by a solid 6.3% during 2003 to around… Continue reading Confidence Returns As Top Advertisers Increase Spend

Trinity Mirror has announced plans to raise the cover price of its flagship Daily Mirror by 3p to 35p and has revealed that its national newspapers are beginning to see an improvement in advertising revenue. The price of the Daily Mirror will increase from next Monday in an audacious move that will make the paper… Continue reading Daily Mirror Cover Price To Rise As Group Profits Increase

The so-called quality tabloid being developed by Independent founder Stephen Glover is believed to be negotiating a wide-ranging distribution deal with Associated Newspapers.Glover is understood to have already secured several high-profile editorial signings for the audacious venture, which looks likely to be modelled on European newspapers such as France’s Le Monde.Reports also suggest that an… Continue reading Quality Tabloid In Distribution Talks With Daily Mail

Charles Allen’s position as ITV chief executive looked secure last night after newly appointed chairman, Sir Peter Burt, said he had no intention of attempting to oust his second in command. The former chief executive of the Bank of Scotland said he was confident that Allen was capable of helping ITV face the considerable integration… Continue reading New ITV Boss Claims Allen Is Safe As Chief Executive

The Daily Telegraph has secured Wella as the exclusive sponsor of a full-colour advertorial as part of a wider six-month marketing drive to promote the hair-care brand.The deal will see a special eight-page advertorial appear in the Daily Telegraph magazine on Saturday 13 March, representing the first time that the brand has advertised with the… Continue reading Telegraph Secures Wella To Sponsor Advertorial

Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading.Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the Severn… Continue reading Capital Cleared For £15 Million Choice Acquisition

ITV has snatched the exclusive broadcast rights to the Oxford and Cambridge boat race from the BBC after the Corporation claimed the prestigious sporting event had become too commercial.The BBC said it had decided to end its fifty year association with the boat race in the light of the organiser’s desire to pursue a highly… Continue reading ITV Snatches Boat Race Broadcast Rights From BBC

ITV has today announced the appointment of former Bank of Scotland chief executive, Sir Peter Burt, as its new non-executive chairman just weeks after the completion of the multibillion pound merger of Carlton and Granada. Burt beat-off competition from Tesco chairman, John Gardiner, to take up the position left vacant last October after a coalition… Continue reading ITV Appoints Ex-Bank Of Scotland Boss As New Chairman

Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading. Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the… Continue reading Capital Cleared For £15 Million Choice Acquisition