Telecom operators are hoping that broadband will help them cash in on the new revenue streams being created by entertainment services, says IT research group, Analysys. One of the big attractions of rolling out broadband is to enter in the three main entertainment revenue sources; video on demand, audio and online games. However, Analysys said:… Continue reading Entertainment Unlikely To Be Profitable For Broadband Providers

Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties

Starcom Mediavest has brokered an innovative promotional deal that will see Emap Advertising and Associated Newspapers join forces to raise awareness of their individual Metro branded products.The partnership will see Emap’s Metro 97.1 FM radio station promote the launch of Associated’s Metro newspaper in Newcastle at the end of this month. The ‘Live In It… Continue reading Emap And Metro Partner For Mini Cross-Promotional Deal

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue. The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

Analogue switch-off by 2010 is extremely unlikely, says a new report from Informa Media Group. The report, Digital TV – Fourth Edition says, the switch to digital looks doubtful and is unlikely to take place in any of the 43 countries covered in the report by 2010. Informa predicts that digital TV (DTV) will reach… Continue reading Analogue Switch Off Extremely Unlikely By 2010 Says Informa

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head

Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies

The Daily Telegraph has secured Toyota Avensis as the exclusive six-figure sponsor of its cricket orientated activity from now until the end of the summer.The deal will see the car brand sponsor a specially-created supplement to mark the start of the England versus New Zealand test match later this week. This will be followed by… Continue reading Telegraph Secures Toyota For Cricket Sponsorship