Broadband penetration in the US continued to grow during March and is expected to reach 50% of US internet users by July 2004, says telecoms giant, Comcast. In March, broadband grew by nearly 1%, with 46% of all internet users now opting for a high-speed connection, up from 45.15% in February this year. In March,… Continue reading US Broadband Penetration To Reach 50% By July

Telecoms giant, British Telecom, announced that it has signed an agreement to start trials of a mobile video streaming service. BT’s innovation unit and interactive video services company, Newmediacom, have got together with MyMovies.net to bring movie related footage direct to the mobile phones of movie buffs. All users have to do to access the… Continue reading BT Trials Mobile Video Streaming

RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion

Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network

Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners. Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi… Continue reading Sacked Daily Mirror Editor Could Demand Compensation

Media super-regulator Ofcom has announced new proposals to transfer the regulation of broadcast advertising to the Advertising Standards Authority despite criticism that the system could be fundamentally flawed. The watchdog will hand over its regulatory obligations for overseeing television and radio advertising to a new co-regulatory system with the ASA as its public face in… Continue reading Ofcom Shifts Broadcast Advertising Regulation To ASA

Broadband saves UK workers more than 90 minutes a day according to research carried out by communications company, NTL. UK businesses that upgraded from slow and unreliable dial-up internet connections to broadband access were recovering an extra day a week, which adds up to a mammoth 52 days a year, says the report. The majority… Continue reading Broadband Businesses Save Time And Money

The number of digital households in Europe is expected to grow by 24% by 2010, according to a new report from Informa Media Group. The European Television report says, that by 2010 there will be 112 million digital subscribers in Europe with growth being spurred by cable and satellite subscription. Cable subscription numbers are expected… Continue reading European DTV Will Continue To Grow

The News Of The World is to raise its cover price by 5p this weekend as the latest figures show a dip in the paper’s circulation, despite a series of high profile exclusives.The newspaper, owned by Rupert Murdoch’s News International, will now cost 75p in newsagents, equaling the price of Trinity Mirror’s The People and… Continue reading News Of The World To Boost Cover Price