The BBC has signed handcare manufacturer Atrixo as the exclusive sponsor of its Gardeners’ World Gardens To Visit Guide to go on sale with the June edition of Gardeners’ World Magazine.The promotion will see Atrixo receive coverage through a double page advertorial inside the guide and two cover advertisements. Branded promotional packaging of the magazine… Continue reading BBC Signs Atrixo As Partner For Gardens Guide

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Market analyst group, Merrill Lynch, today announced that it is revising down its quarter two 2004 growth forecast for the US radio industry, from 5.5% to 4.0%. Merrill Lynch returned to the crystal ball after April radio advertising revenue results were weaker than expected, growing by only 4%, down from 10% in March 2004 and… Continue reading 2004 US Radio Forecast Downsized By Merrill Lynch

Chairman, John MGuckian, of ITV owned Ulster Television (UTV), said today at the company’s annual general meeting, that the year had got off to a very good start and expects UTV advertising revenue to grow by 16% during the first six months of 2004. McGuckian said: “A continuing feature of UTV’s progress is outperformance. Our… Continue reading Ulster TV Revenue Set To Grow By 16%

Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine. The three British titles are reported to have attracted offers between £600 million to £700 million. After… Continue reading Hollinger Disposal Focus On British Telegraph Titles

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Commercial Radio Continues To See Revenue Rise

Aegis shareholders yesterday voted against the company’s remuneration report which would see chief executive, Douglas Flynn, getting a £2.35 million ‘payment for failure’, according to reports in The Independent. At yesterday’s annual general meeting, the National Association of Pension Funds (NAPF), led shareholders of the media buying agency, to vote against the severance payment, which… Continue reading Aegis Boss Pay Off Turned Down By Shareholders

Fox International has announced plans to launch its youth television network, Fuel, in Europe offering 13 to 24 year-old viewers a mix of extreme sport, music and entertainment.The European roll-out of the channel will begin in the last quarter of this year in Italy, where it will be available on Eutelstat. Programming will focus around… Continue reading Fox Launches Digital Channel To Fuel Youth Viewing

Research group, Strategy Analytics, expects the number of European households with broadband internet to reach 41% by 2008, according to eMarketer. By the end of this year, broadband uptake in Europe is expected to reach 20% (33.5 million) of all households, with strong broadband markets such as Sweden, Switzerland and Belgium helping to spur growth… Continue reading Broadband To Reach 41% Of European Households By 2008

More than half (56%) of US internet users say they are likely to switch to a high-speed connection within the next six months, with there being an equal split between people choosing cable and DSL, says Ipsos-Insight. The study conducted by the global market research firm, also reveals that one in four US households with… Continue reading Battle For Broadband Customers Hotting Up