The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

Giant poster contractor Megaposter has secured the mobile phone operator O2 as its first customer for a new 224 square-metre site in the heart of Birmingham city centre.The poster site is currently being used to promote O2’s Business Zones service, but has been booked up for the next three months by other advertisers keen to… Continue reading Megaposter Signs O2 For Massive Midlands Site

The epic bidding process for the Telegraph newspaper titles entered its final stage yesterday as the deadline for finalised bids closed, with Axel Springer and media magnates the Barclay brothers emerging as the two front runners.The bidding process for the titles has rumbled on for six months since the departure of Conrad Black as chief… Continue reading Telegraph Bids Go Head To Head In Final Furlong

Publishing house Highbury Lifestyle has revamped its Pregnancy title to capitalise on the growing market and appeal to a more fashion conscious audience.The new look will debut in the magazine’s July issue and is the result of research conducted by Highbury showing a 4% rise in the number of births during 2003, a statistic which… Continue reading Highbury Expecting Success with New Look Pregnancy Title

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed

Wanadoo, the UK’s largest internet service provider, has secured a high-profile deal to promote its range of internet services in more than 85 Maplin Electronics stores across the country.The new deal, which soft-launched last month, will see Wanadoo become Maplin’s exclusive internet provider, which means that computers bought from the electronic retailer’s stores will come… Continue reading Wanadoo Bolsters High-Street Presence With Maplin Deal

Telecom operators are hoping that broadband will help them cash in on the new revenue streams being created by entertainment services, says IT research group, Analysys. One of the big attractions of rolling out broadband is to enter in the three main entertainment revenue sources; video on demand, audio and online games. However, Analysys said:… Continue reading Entertainment Unlikely To Be Profitable For Broadband Providers

Capital radio today announced that further commercial success opportunities could be created by acquiring new radio licenses this year. Revenues at the group rose by 4% to £59 million for the first half of this year, citing ten months of consecutive growth, though group profit only inched up by £100,000 on last year to £12.1… Continue reading Modest Revenue Improvements For Capital

Scottish Radio Holdings (SRH), today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period. Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH