Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign

ITV Sales has secured information technology firm BenQ as the exclusive sponsor of its dedicated Euro 2004 website, which will provide news, statistics and free video highlights of the tournament to fans from 27 May.The new website will offer viewers a choice of free 30-second highlights from the day’s matches, or the option to subscribe… Continue reading ITV Nets Tech Firm For Euro 2004 Website Sponsorship

MediaTel Group has appointed, Lucy Shepherd, the former insight and accountability director at Starcom MediaVest, as editorial manager for its new web-based media forecasts product, MediaTel INSIGHT.Before joining Starcom MediaVest, Shepherd was head of CIA UK’s research arm, MediaLab. She has also previously worked at market research agency BMRB and leading systems and software provider… Continue reading Former Starcom MediaVest Director Joins MediaTel Group

A new report from media research group, McKinsey, says that the European TV broadcast market could boost advertising revenues by up to â‚Ź375 million, if more programmes tied up with a short messaging service (SMS) to allow viewers to interact. The McKinsey study found that adding SMS interactivity to certain shows improved viewers’ loyalty and… Continue reading Mobile Phones Can Boost TV Advertising Revenue, Says McKinsey

The UK text messaging phenomenon in the UK shows no signs of slowing, as April figures from the Mobile Data Association (MDA) remain at over 2 billion for the third consecutive month, with the daily average number sent hitting 70 million. Text messaging was up by 26.3% on last month, according to the MDA, with… Continue reading Text Messaging Hits 70 Million A Day In April

Emap today announced that pre tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and B2B sectors but today’s share price dropped by over 9% as the group warned competition in the French TV listings market and the weakness of Euro would impact the coming year’s profitability. Profits… Continue reading French TV Listings Holding Back Emap Despite Profits Rising

Telewest shareholders gave the go ahead to one of the company’s many financial restructuring steps, at the Extraordinary General Meeting held on Friday 21 May. The groups shareholders passed a resolution to transfer most of the company assets in to Delaware, a subsidiary of Telewest Global. Telewest chairman, Cob Stenham said: “We thank our shareholders… Continue reading Telewest Shareholders Give Go Ahead To Financial Restructuring

The ongoing obsession with the lives of the rich and famous has prompted cross-media research consortium MediaDNA to start mapping the ‘personalities’ of celebrities alongside traditional brands.The first two celebrities to be included in the profile matching are former Capital Radio breakfast show host Chris Tarrant and his replacement Johnny Vaughan. The image, positioning and… Continue reading MediaDNA Initiative Maps Celebrity Personalities

The Financial Times has announced the promotion of Dominique Moseley to the newly created position of head of magazine publishing with immediate effect.The new role will see Moseley assume responsibility for the commercial success of the recently launched How to Spend It magazine, as well as the long running, media-focussed Creative Business supplement.Commenting on the… Continue reading Financial Times Appoints New Head Of Magazine Publishing

Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%