The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
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Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
Agency network Publicis Media has hired Steve Bignell as UK chief executive of Publicis Media Exchange, replacing Chris Williams after his move back to the US.
Adding another extension to its Absolute Radio brand, radio giant Bauer Media is set to launch a new decade station covering music from 2010 to 2019.
Bauer Media is extending its Magic brand with the launch of a new digital radio station later this month, capitalising on the rising popularity of musicals.
Greggs is switching up its marketing strategy to drive a reappraisal of its brand among customers, as it looks towards vegan and vegetarian food, delivery, hot food and coffee for future growth.
Extinction Rebellion is calling on members of the ad industry to join the environmental activist group and to unite against CEOs who are not doing enough to tackle the climate and ecological crisis.
“We’re one of the best kept secrets in banking, but we’ve decided we need to change that now,” said chief growth officer Rachael Pollard at MAD//Fest London this week.
The pilot is evaluating how blockchain can help to permanently resolve issues of trust, transparency and inefficiency in digital advertising.