MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.

85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.

Ad network WPP has sold its minority shareholding in the sports, entertainment and communications group Chime.

Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.

The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher’s digital ad inventory.

The advertising industry is in the middle of a “crisis period” where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.

She replaces the agency group’s founder and former CEO, Rob Wilkerson, who left earlier this year after two decades with the business.

Advertisers are now banned from using any gender stereotypes in their marketing which are “likely to cause harm or serious or widespread offence.”

GroupM, WPP’s investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.

Wavemaker UK has announced three appointments to its senior leadership team: marketing director Nicky Bradley, chief talent officer Robert Jane and head of journey design Chetan Murthy.