Paid search also reached a new milestone this year, exceeding $100bn for the first time.
ARCHIVE ▸ Michaela Jefferson
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
Apple has extended its paid subscription news service, Apple News+, to UK users – with publishers News UK and Bauer Media on board as launch partners.
WPP has hired the chief executive of Sainsbury’s Argos as its new chief financial officer, succeeding group finance director Paul Richardson as he retires.
Freebie newsbrand the Evening Standard has hired the co-founder and former chief executive of Shortlist Media as its new CEO, a newly-created position.
The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.
VaynerMedia’s Ben Allison has relocated from the agency’s New York office to take up a new position as vice president of global media in London.
BritBox and Viacom have struck a deal which will see British content from Channel 5 and Comedy Central available on the online streaming service when it launches later this year.
Creative agency Nice and Serious has built a tool which it hopes will bring the best interests of humanity to the forefront of agency decision making.