Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
Nick Manning
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Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
Let’s be clear. Principal media only exists to make media agency groups more money.
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Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.
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Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.