As the International Content Marketing Summit kicks off today, Raymond Snoddy asks if this new trend is really different enough to declare itself a new species of communication – and stumbles on some troubling questions.

As with the BBC’s former head of news, Roger Mosey, there is a small problem with the Question Time presenter’s views says Raymond Snoddy: they are not very sound and fit all too precisely with an emerging Conservative agenda.

Now BT has poached the rights from ITV, the Champions League will effectively disappear behind a full paywall and millions of football fans will be disadvantaged – will sponsors have to say goodbye to some of their audience?

Sky, Virgin and Netflix are all experimenting with the ultra high-definition 4K, but will free-to-air broadcasters be able to keep pace – and will consumers want to upgrade their TV sets like they are items of fashion?

As the battle with the politicians over regulation comes to a climax, a touch of paranoia is a vital weapon in ensuring we do not carelessly slip further down the road to a half-free society says Raymond Snoddy.

A poll has revealed that the majority of the public believe that investigative journalism has a positive effect on democracy – yet does it have a future in a time of flagging newspaper sales and uncertain business models?

Too many people in the media are guilty of taking local newspapers for granted, Says Raymond Snoddy – but the local press is always with us and has admirably stood out from the crowd in recent weeks.

Let’s not get bogged down in the apparently small issues that separate the two royal charters. In the end we are talking principles – about the separation of powers between government and a free press in a democracy.

As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail’s editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.

At the consumer end of the business, Virgin and Sky will fight like cats in a sack says Raymond Snoddy – but what is remarkable are the large areas of agreement between them. So what do they have to say about their future?