BT must be disappointed that, despite a huge marketing campaign for its TV sports offering, it has only signed-up 23,000 new subscribers – but at least ITV is smiling. By Raymond Snoddy.

Raymond Snoddy takes a look at the effect the arrival of the Royal baby has had on the Royal brand, and asks whether the hype around the new addition will affect newsbrands in the long run…

Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.

Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy

In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really “a question of judgement.” However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.

As Greece’s national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger – but there have always been pressures and they could be about to get worse says Raymond Snoddy.

From publishing to advertising, a new report from PricewaterhouseCoopers shows there is cause to be optimistic about the UK’s media sector – and even the decline of magazines and newspapers is expected to ease off between now and 2017. Raymond Snoddy takes a look at the figures and notes that confidence begets confidence – and in the end becomes self-fulfilling…

As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…